Impactful Paid Search Performance Analyst

Rappi; Tampico; Presencial; MXN 40,000 - 60,000; Jornada completa

Descripción de la vacante

A dynamic tech company in Tampico is seeking an analytical Marketing Analyst to manage paid media channels such as Google Search and Apple Search Ads across several countries. This role requires a strong analytical mindset, with at least 3 years of experience and expertise in tools like Excel and Google Ads. The ideal candidate should be fluent in English, organized, detail-oriented, and ready to thrive in a fast-paced environment. Join Rappi's innovative team and make an impactful contribution!

Formación

• 3+ years of experience in highly-quantitative/analytical roles, comfortable with data analysis.
• 1+ years of experience managing performance for a digital marketing channel.
• Direct experience managing performance of SEM or SEO a plus.

Responsabilidades

• Acquire a deep understanding of the end‑2‑end operations of the Search channels.
• Create high‑level reporting for each step of the process.
• Communicate with internal and external teams to troubleshoot issues.
• Track performance daily to optimize budget use.
• Implement budget allocation and bidding strategies.
• Work closely with creative teams for product visuals.
• Identify enhancements to Rappi's web and app for better customer experience.
• Improve ad copies, image extensions, and search ranking.

Conocimientos

Data analysis

Attention to detail

Organizational skills

Strong communication skills

Drive

Fluent in English

Educación

Bachelor’s degree or higher with analytical focus

Herramientas

MS Excel

Google Sheets

Power BI

SQL

Python

Descripción del empleo

A dynamic tech company in Tampico is seeking an analytical Marketing Analyst to manage paid media channels such as Google Search and Apple Search Ads across several countries. This role requires a strong analytical mindset, with at least 3 years of experience and expertise in tools like Excel and Google Ads. The ideal candidate should be fluent in English, organized, detail-oriented, and ready to thrive in a fast-paced environment. Join Rappi's innovative team and make an impactful contribution!