Growth Strategist

General Motors; Ciudad de México; Híbrido; MXN 800,000 - 1,200,000; Jornada completa

Descripción de la vacante

A leading automotive company is seeking an Applied Science/MarTech Strategist to bridge the gap between technical output and marketing action. The role involves defining a strategic roadmap, translating insights into executable strategies, and partnering with relevant teams to optimize data-driven marketing capabilities. Required qualifications include a bachelor's degree in Marketing, Engineering, or Business Administration, and experience in marketing analytics or product management. This hybrid position requires working 3 days onsite and 2 days remotely.

Formación

• Proven experience in marketing analytics, growth strategy, or product management for data-intensive products.
• Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.
• Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.

Responsabilidades

• Define the strategic roadmap for advanced marketing capabilities.
• Translate statistical models and analysis into executable strategies for Marketing Operations.
• Design robust A/B tests, multivariate tests, and lift studies.
• Ensure the technology stack supports the defined strategic data activation use cases.
• Communicate complex analytical concepts to marketing leadership.

Conocimientos

Marketing analytics

Growth strategy

Product management

Strong understanding of MarTech concepts

Defining and measuring KPIs

Educación

Bachelor´s degree in Marketing

Bachelor´s degree in Engineering

Bachelor´s degree in Business Administration

Descripción del empleo

What Yoy Will Do?

The Applied Science/MarTech Strategist is the key translator and strategist who bridges the gap between technical output and marketing action. This individual will define how the insights and models generated by the Data Science team are leveraged across the MarTech stack to create tangible business value, owning the strategic roadmap for data-driven activation.

Key Responsibilities

• Strategy & Roadmap: Define the strategic roadmap for advanced marketing capabilities, translating complex business objectives (e.g., "increase retention") into specific, data-enabled solutions (e.g., "deploy LTV-based personalization engine").
• Insight-to-Action Translation: Take statistical models and analysis from Data Science and formulate clear, concise, and executable strategies for Marketing Operations and Campaign teams.
• Experimentation Design: Own the formal experimentation framework, designing robust A/B tests, multivariate tests, and lift studies to validate the impact of new data-driven capabilities before scale.
• Platform Alignment: Partner with the MarTech Lead to ensure the technology stack is configured to support the defined strategic data activation use cases (e.g., audience synchronizing, model scoring, content personalization).
• Stakeholder Communication: Serve as the primary point of contact for marketing leadership, communicating complex analytical concepts and results in a non-technical, business-focused manner.

Required Skills & Qualifications

• Bachelor´s degree Marketing, Engineering, Business Administration

• Proven experience in marketing analytics, growth strategy, or product management for data-intensive products.
• Strong understanding of core MarTech concepts (CDP, CRM, Marketing Automation, Personalization) and how data flows through them.
• Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.
• Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.

Work Properly.

• Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.