Growth Marketer - Demand Generation & Outbound Marketing Specialist – Remote

Parikh Financial; Región Centro; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A financial services company in Mexico is seeking a hands-on Growth Marketer to drive outbound campaigns targeting senior IT decision makers. The role requires ownership of campaign execution, including content creation, targeting, and performance tracking. Ideal candidates have B2B outbound experience and are proficient in LinkedIn automation tools. Offering competitive compensation and remote work flexibility.

Servicios

Competitive contract compensation

Performance-based bonuses

Paid vacation and local holidays

Clear career growth path

Remote flexibility

Formación

• Proven B2B outbound experience targeting VP/ C-level decision makers in mid-market companies.
• Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
• Strong email sequencing & copywriting skills (Apollo, Instantly, etc.).
• Skilled in data enrichment (Apollo, Clay, ZoomInfo).
• Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).
• Advanced English communication skills (spoken & written).
• Independent campaign execution across multiple channels.

Responsabilidades

• Design and execute outbound campaigns targeting senior IT decision makers.
• Produce high-value content for outreach.
• Run retargeting campaigns based on visitor engagement.
• Track KPIs and optimize campaigns continuously.

Conocimientos

B2B outbound experience targeting VP/C-level decision makers

LinkedIn automation mastery

Email sequencing and copywriting skills

Data enrichment knowledge

Familiarity with ABM tools

Advanced English communication skills

Campaign execution independence

Herramientas

LinkedIn automation tools (LinkedHelper, Waalaxy, etc.)

Deanonymization tools (Rb2B, Vector, Clearbit Reveal)

HubSpot knowledge

AI marketing tools (ChatGPT, Claude)

Descripción del empleo

About The Role

We are seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid-market companies. The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting.

This is an exciting opportunity to join a fast-paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.

What You’ll Do

• Outbound Campaigns
  • Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).
  • Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.
  • Write and manage cold email sequences (Instantly, Apollo, etc.).
  • Implement direct mail tactics or creative outreach to secure meetings.
• Content & Campaign Assets
  • Produce practical, high-value assets (playbooks, guides, checklists) for outreach and nurturing.
  • Leverage personalized formats (short videos, one-pagers, briefs) tied to CIO pain points.
• ABM & Retargeting
  • Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow-ups.
  • Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.
• Optimization & Reporting
  • Track KPIs, attribution, and pipeline impact.
  • Continuously test, iterate, and optimize campaigns based on booked meetings and engagement.

Must-Have Requirements

• Proven B2B outbound experience targeting VP/ C-level decision makers in mid-market companies.
• Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
• Strong email sequencing & copywriting skills (Apollo, Instantly, etc.).
• Skilled in data enrichment (Apollo, Clay, ZoomInfo).
• Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).
• Advanced English communication skills (spoken & written).
• Independent campaign execution across multiple channels.

Nice-to-Haves

• Prior B2B SaaS experience.
• Experience engaging IT leaders/CIOs directly.
• HubSpot knowledge (CRM, automation).
• Experience with AI marketing tools (ChatGPT, Claude, etc.).

What We Offer

• Competitive contract compensation, aligned with experience and skills.
• Performance-based bonuses tied to meeting generation, pipeline impact, and campaign results.
• Paid vacation & local holidays to ensure work-life balance.
• Clear career growth path:
  • Opportunity to own and lead a significant portion of the marketing function (e.g., Demand Generation).
  • Build and manage your own team of freelancers/junior marketers over time.
  • Gain exposure working side-by-side with senior leadership (Fractional VP & CMO).
• Remote flexibility with stable client assignments.
• Exposure to cutting-edge outbound, ABM, and AI-powered marketing strategies.