Growth & Engagement Lead, In-App (Latin America)

DiDi Global; Ciudad de México; Híbrido; MXN 1,200,000 - 1,600,000; Jornada completa

Descripción de la vacante

A leading mobility technology platform is seeking a User Comms Strategy Manager for their Food division in Mexico City. This role involves defining in-app communication strategies and enhancing user engagement across Latin America. Candidates should have 7+ years in marketing strategy, be fluent in English and Spanish, and possess strong data analytics skills. The position offers a dynamic work environment with a focus on strategic decision-making and cross-functional collaboration.

Servicios

Flexible work opportunities

Inclusive workplace

Diverse team environment

Formación

• 7+ years of experience in marketing strategy, user engagement, or digital communications.
• Proven success leading cross-functional projects.
• Deep understanding of user segmentation and lifecycle marketing.
• Hands-on and resourceful mindset, comfortable with ambiguity.
• Proficiency in data analytics tools.

Responsabilidades

• Define and lead the regional strategy for in-app communications and user engagement.
• Partner with cross-functional leads to enhance Eater experience.
• Translate complex data into clear narratives for leadership.
• Manage cross-country alignment and provide guidance.
• Evaluate emerging trends to evolve communication strategy.

Conocimientos

Marketing strategy

User engagement

Digital communications

Stakeholder management

Data analytics

Bilingual (English & Spanish)

Educación

Bachelor’s degree in Marketing, Communications, Business, or a related field

Herramientas

SQL

Python

R

Power BI

Descripción del empleo

A leading mobility technology platform is seeking a User Comms Strategy Manager for their Food division in Mexico City. This role involves defining in-app communication strategies and enhancing user engagement across Latin America. Candidates should have 7+ years in marketing strategy, be fluent in English and Spanish, and possess strong data analytics skills. The position offers a dynamic work environment with a focus on strategic decision-making and cross-functional collaboration.