Global Crm Head

findojobs; Puebla de Zaragoza; Presencial; MXN 1,077,000 - 1,438,000; Jornada completa

Descripción de la vacante

A leading marketing agency in Puebla seeks a Head of Commerce Content to redefine and expand its content product. This role focuses on evolving traditional content into strategic, revenue-generating solutions while leading a diverse team. The ideal candidate will have over 7 years of digital content experience, strong knowledge of web design, and proficiency in data-driven decision-making. This position aims to optimize content production for profitability and impact on client business goals.

Formación

• 7–10 years in digital content leadership roles, ideally in agencies.
• Proven experience connecting content with business outcomes.
• Strong understanding of web design and front-end development.

Responsabilidades

• Define vision and roadmap for content solutions.
• Translate business goals into actionable content strategies.
• Lead creation of Commerce Content products.

Conocimientos

Digital content leadership

Web design

Data-driven decision making

Collaboration with cross-functional teams

Descripción del empleo

About the Company

Community-driven group of media and marketing specialists.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future.

Role Overview

The Head of Commerce Content & Strategic Content Solutions is responsible for redefining and expanding the agency's content product, evolving from traditional social media and organic content into strategic, revenue-generating solutions that connect creativity, data, commerce, and performance. This role will design, commercialize, and scale new content products aligned with client business goals — including Commerce Content, Performance Content, and Data-Driven Storytelling — ensuring that the content operation becomes a key growth lever for both clients and the agency.

Responsibilities

• Define the vision, roadmap, and product architecture for the agency's content solutions (Commerce, Performance, Branded, and AI-driven).
• Translate client business goals into actionable content strategies that impact awareness, engagement, and conversion.
• Partner with Media, Martech, Data, and Retail Media teams to develop cross-functional solutions with measurable ROI.
• Lead the creation of Commerce Content products, including shoppable content, creator commerce, and retail media storytelling.
• Drive data-driven creativity using insights, social listening, and AI tools to optimize content effectiveness.
• Pilot and scale AI and automation initiatives for content production and personalization.
• Build innovation partnerships with platforms (Meta, TikTok, Amazon, Mercado Libre) and technology vendors.
• Establish and deliver revenue and profitability targets for the content division.
• Support business development teams in packaging content products that contribute to incremental revenue.
• Optimize production efficiency and ensure profitability across all content-related operations.
• Lead a multidisciplinary team (strategists, content creators, designers, editors, analysts, and developers).
• Develop internal capabilities around new formats (Commerce Content, AI, Automation, Data-Driven Content).
• Collaborate closely with local, regional, and global stakeholders to ensure alignment and scalability.
• Design operational models and workflows to ensure quality, speed, and consistency across deliverables.
• Define content production standards, KPIs, and governance metrics.
• Supervise external partners, studios, and vendors to ensure efficient content delivery and margin control.
• Ensure brand compliance, data privacy, and ethical content practices.

Qualifications

• Minimum 7–10 years in digital content leadership roles, ideally within agencies, retail media, or MarTech environments.
• Web Designer of preference.
• Proven experience connecting content with business outcomes (sales uplift, engagement-to-conversion, performance metrics).
• Strong understanding of web design, UX, and front-end development fundamentals (ability to lead and challenge technical teams).
• Deep knowledge of digital ecosystems: social platforms, eCommerce, retail media, CRM, paid media.
• Familiarity with AI and automation tools for content generation and optimization.
• Advanced English proficiency (written and spoken).
• Data-driven Decision Making.

Additional Information

Polanco office zoneThrough our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.