General Manager (Latam) Mexico City, Mx

Smartly.Io Group; Xico; Presencial; MXN 1,273,000 - 1,638,000; Jornada completa

Descripción de la vacante

A leading advertising tech company seeks an experienced General Manager for LatAm to drive growth across the region. The role involves overseeing customer success and sales functions, driving new business, and defining the market strategy. Ideal candidates will have a proven track record in digital advertising, excellent leadership abilities, and fluency in Spanish and Portuguese. Join a diverse team in a fast-paced environment dedicated to transforming ad experiences.

Servicios

Diversity and Inclusion environment

Strong company culture

Career growth opportunities

Formación

• Proven experience as a Head of Region or senior commercial leader overseeing multiple functions.
• Deep expertise in the digital advertising ecosystem in LatAm.
• Strong track record in building and scaling teams.

Responsabilidades

• Lead customer-facing functions including Customer Success, Sales, and Partnerships.
• Drive new business generation through pipeline development.
• Own and execute the go-to-market strategy for LatAm.

Conocimientos

Leadership

Digital advertising expertise

Revenue growth

Team building

Communication

Fluency in Spanish

Fluency in Portuguese

Fluency in English

Descripción del empleo

Smartly helps the world's most ambitious brands launch faster, scale smarter, and deliver ads that don't just show up—they show results.

We're where insights, automation, and creativity come together from the start to transform fragmented workflows into fully aligned performance systems. As Smartly has grown across Latin America, we've built strong partnerships with leading brands, agencies, and platforms.

Role Overview

Now, we're looking for an experienced and entrepreneurial General Manager of LatAm to deepen these relationships, scale our presence, and drive the next phase of growth across the region.

Responsibilities

• Lead all customer-facing functions in the region, including Customer Success, Sales, and Partnerships.
• Oversee the regional customer success team to ensure strong client outcomes, retention, and expansion.
• Drive new business generation, including pipeline development, lead generation, and senior-level prospect engagement.
• Activate Agency business through strategic relationships and prioritization.
• Build and maintain executive-level relationships with customers, prospects, agencies, and platform partners to strengthen our market position.
• Own and execute Smartly's go-to-market strategy for LatAm, including competitive positioning, pricing, and narrative.
• Shape and implement the regional hiring strategy, ensuring we build and scale the right teams to meet market opportunities.
• Collaborate closely with global leadership, reporting directly to the Chief Commercial Officer, to align LatAm's strategy with overall company priorities.
• Represent Smartly externally as a senior leader and spokesperson in the digital advertising ecosystem.

Qualifications

• Proven experience as a Head of Region, GM, or senior commercial leader overseeing multiple functions (e.g., Customer Success, Sales, Partnerships).
• Deep expertise in the digital advertising ecosystem, with strong knowledge of agencies, brands, and platform partners in LatAm.
• Strong track record in building and scaling teams, with experience in hiring, coaching, and developing high-performing leaders.
• Demonstrated success in driving revenue growth, building C-level relationships, and managing strategic partnerships.
• Strategic thinker with the ability to shape go-to-market narratives, pricing strategies, and competitive positioning.
• Excellent communication and leadership skills, with fluency in Spanish and Portuguese (English proficiency also required).
• Hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands.

We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.

Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.

Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries.

Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.