Email Strategist

Tlnt; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic digital marketing agency in Mexico, Estado de México is looking for an Email Strategist to enhance email marketing strategies for clients. This role involves building strong relationships, executing strategic initiatives, and ensuring high-quality email content. Candidates should have over 4 years of relevant experience, especially with e-commerce brands, and possess a deep understanding of email best practices. A positive attitude and excellent communication skills are crucial for success in this remote position.

Servicios

Work-from-home flexibility

Independent contractor agreement

Standard business hours

Formación

• 4+ years of experience in email program management and copywriting.
• Experience with e-commerce brands is a must.
• Strong understanding of email marketing best practices.

Responsabilidades

• Own client communication and manage expectations effectively.
• Plan promotional calendars with clients to align marketing strategies.
• Conduct quality assurance on email content and propose tests monthly.

Conocimientos

Email strategy development

Client communication

Data analysis

Copywriting

Project management

Herramientas

Klaviyo

Descripción del empleo

About TLNT

We’re a people‑first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

About Our Partner

Join a fast‑growing, results‑driven digital marketing agency that helps brands scale through high‑converting creative and data‑backed strategies. With a strong focus on performance, storytelling, and innovative design, they craft engaging campaigns that drive real business impact. Their team thrives on collaboration, pushing creative boundaries, and staying ahead of industry trends to deliver top‑tier digital experiences.

About the Role

They are looking for an Email Strategist to join the team. The Email Strategist plays a key role in driving account strategy, launching new initiatives, and building strong, trusted client relationships. This role blends strategic thinking with hands‑on execution—owning the big picture while guiding creative, technical, and performance decisions that fuel email growth. Working across multiple accounts, the Email Strategist partners closely with Email Specialists to plan campaigns, optimize performance, and ensure clients are aligned, informed, and confident in the strategy. It’s an ideal role for someone who enjoys balancing client management with data‑driven decision‑making and best‑in‑class email practices.

What You’ll Do

• Own Client Communication
  • Run bimonthly calls with clients
  • Promptly respond to client Slack messages
  • Manage client expectations, setting them up for great results and building excitement about account wins
  • Work with the client to finalize the launch plan, prioritizing proven strategies
  • Communicate wins and findings during and after the initial buildout
  • Create resources to empower clients to improve overall marketing based on email performance
• Plan & Ideate Opportunities
  • Create and manage client promotional calendars, including content emails
  • Look ahead 4+ weeks with the client to anticipate promos, inventory shifts, new products, or assets
  • Ensure a minimum of one promo every six weeks
  • Monitor key email‑marketing metrics weekly and monthly, adjusting strategy as needed
  • Create email briefs for key flows
  • Every 1–2 months, propose a new strategic initiative (new flows, lead magnets, etc.)
  • Every month, test one new high‑level hypothesis across 5+ emails
  • Ensure client content creation strategy aligns with account goals
  • Create all promo campaign maps
  • Analyze current automation setups to identify which existing flows to test or replace
• Quality Assurance
  • QA email content focusing on strategy, design, copy, content, links, and pages
  • Each month, propose 5–10 tests per client (automation or broadcasts)
  • Review automation before launching
  • Review client account performance weekly
  • Provide supplemental copywriting to improve and tweak emails
  • Manage specialists to ensure correct implementation of proposed strategies

What You Need

• Experience building out and managing an email program for 2+ brands, including 1+ ecommerce brands
• 4+ years of relevant experience, including copywriting, building mails, flows, and data analysis (preferably in Klaviyo)
• Expert understanding of email best practices (list hygiene, inbox placement, iOS 15)
• Motivated with a positive, can‑do attitude
• Eager to learn and take ownership of duties (e.g., learning SMS strategies)
• Excellent communicator who works well with others
• Efficient and well‑organized
• Ability to work remotely (from home), with team communications via Slack and Zoom

Salary & Perks

• Full‑time, long‑term position
• Position immediately available; requires entering an independent contractor agreement
• Work from home
• Monday through Friday, during regular business hours

Next Steps

Please answer completely so that we can get to know you better. The next step will take you to an application form that requires you to answer some questions and upload your resume in English.