Ecommerce Specialist (Mx)

Maryruth'S; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading eCommerce company is seeking an experienced individual for remote position focused on developing and executing eCommerce campaigns. Responsibilities include optimizing product listings, tracking performance metrics, and enhancing customer journey and retention strategies. The ideal candidate will work closely with cross-functional teams and stay updated on eCommerce trends to drive strategic growth. Strong skills in campaign strategy, SEO, and data analysis are crucial for success in this role.

Responsabilidades

• Develop and optimize e-commerce campaigns for revenue growth.
• Manage product listings and execute SEO strategies.
• Monitor eCommerce metrics and provide data-driven recommendations.
• Improve customer journey and retention strategies.
• Stay updated on industry trends and eCommerce best practices.
• Ensure compliance with marketplace policies.
• Execute strategic growth initiatives.
• Collaborate cross-functionally with teams and report insights.

Conocimientos

eCommerce Campaign Strategy

SEO Optimization

Data Analysis

Customer Journey Optimization

Marketplace Expertise

Cross-Functional Collaboration

Herramientas

Google Analytics

Tableau

Jungle Scout

Descripción del empleo

Please ensure that resumes are submitted in English; this is a remote position but MaryRuth's is based in the US_.

Responsibilities

• eCommerce Campaign Strategy & Execution - Develop, implement, and optimize e-commerce campaigns to boost revenue and customer engagement. Track campaign performance, create detailed recaps with key insights and recommendations, and present findings to management. Collaborate with marketing and creative teams to ensure promotional strategies align with brand objectives.
• Product Listings, SEO & Category Optimization - Manage and enhance product listings with accurate information, compelling copy, and high-quality images. Implement SEO strategies to improve organic visibility and rankings on Amazon, Walmart, Shopify, and other platforms. Conduct regular audits and A/B testing to optimize product pages for better conversion rates.
• Performance Tracking & Data Analysis - Monitor eCommerce performance metrics using tools like Jungle Scout, Tableau, and Google Analytics; provide monthly performance reports analyzing MoM and YoY trends and including strategic recommendations. Identify data-driven opportunities to improve pricing, promotions, and customer engagement.
• Customer Journey & Retention Optimization - Improve cart recovery, upselling, and personalized product recommendations to increase customer lifetime value. Develop and refine automated workflows and customer touchpoints to enhance the shopping experience. Work with the Customer Experience team to address and efficiently resolve product-related inquiries.
• Marketplace & Industry Expertise - Stay up to date on eCommerce trends, algorithm changes, and platform updates through ongoing research; attend industry webinars and conferences to bring new insights and strategies to the eCommerce & Marketing team.
• Operational & Compliance Management - Ensure compliance with marketplace policies and prevent listing suppressions. Maintain accurate inventory levels and product availability through proactive coordination with Supply Chain and other internal partners. Monitor and manage Amazon and other marketplaces' Buy Box ownership to maximize visibility, competitiveness, and revenue potential; work cross-functionally to resolve pricing discrepancies or violations that could affect Buy Box win rate.
• Strategic Growth & Optimization - Execute marketplace and DTC initiatives to increase traffic, conversions, and revenue. Conduct competitor analysis to refine pricing, positioning, and promotional strategies.
• Cross-Functional Collaboration - Work closely with teams in Marketing and Operations to align eCommerce strategies; communicate insights and recommendations to senior leadership and additional stakeholders.
• Additional responsibilities as needed.