Director, Hydration, Coffee & Tea Creative Strategy - LA OU

The Coca-Cola Company; Ciudad de México; Presencial; MXN 1,099,000 - 1,649,000; Jornada completa

Descripción de la vacante

A global beverage leader is seeking a creative visionary to shape strategy for its iconic brands. This role demands 10+ years in creative content and marketing, alongside a strong understanding of consumer trends. Candidates should have proven capabilities in leading teams and developing innovative strategies to drive brand growth. The position offers an exciting opportunity to work at the forefront of creativity and innovation.

Servicios

Iconic & Innovative Brands

Creative Team Culture

Innovation & Technology

Formación

• 10+ years creative content/marketing experience required.
• Deep consumer understanding and experience leading global teams.
• Fluent English and Portuguese and/or Spanish required.

Responsabilidades

• Lead creative excellence and manage brand storytelling.
• Develop creative strategies and engage agency partners.
• Collaborate with teams to identify brand growth opportunities.

Conocimientos

Brand Growth

Collaborating

Communications Strategy

Cross-Functional Teamwork

Creative Directing

Marketing

Change Management

Creative Strategies

Innovation

Creative Process

Educación

Bachelor’s degree

Descripción del empleo

Overview

Location(s): Mexico

City/Cities: Mexico

Travel Required: 0% - 25%

Relocation Provided: No

Job Posting End Date: September 21, 2025

Shift:

Job Description Summary:

This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our global creative strategy, you will have the chance to shape the creative direction for our global brands. This role is not just about following charters, but about leading unconstrained briefs and experimenting with truly disruptive creative ideas. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our marketing through partnerships, collaborations, assets, innovation, and experiments, then this is the role for you.

What You\'ll Do For Us

• Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
• Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
• Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
• Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
• Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
• Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
• Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences.
• Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love (Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
• Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy

Qualifications & Requirements

• Bachelor’s degree and 10+ years creative content/marketing experience.
• Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
• Demonstrate ability to develop full creative strategy and execution plans.
• Experience in content development and production.
• Ability to lead communication strategy and influence and orchestrate cross-functional teams.
• Passionate and connected worldwide entertainment and culture.
• Proven ability to work in a network and collaborate across disciplines/countries.
• Ability to lead, inspire and develop large teams.
• Preferred creative or planning experience with world-class creative agencies and brands.
• Prior CPG experience preferred.
• Fluent English is required.
• Fluent Portuguese And/OR Spanish - required.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation.

Skills

• Brand Growth
• Collaborating
• Communications Strategy
• Cross-Functional Teamwork
• Creative Directing
• Marketing
• Change Management
• Creative Strategies
• Innovation
• Creative Process

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.