Digital Marketing Specialist

Rm Staffing B.V.; A distancia; MXN 719,000 - 1,080,000; Jornada completa

Descripción de la vacante

A leading staffing agency in Monterrey is seeking a results-driven Digital Marketing Specialist / Manager to lead and execute a global digital marketing strategy. The role involves developing campaigns to build brand presence, generate leads, and support business development across digital platforms. Ideal candidates will have a Bachelor's in Marketing or Communications and 3-5+ years in digital marketing within a B2B tech environment. Strong experience with tools like Google Ads and LinkedIn Ads is essential.

Formación

• 3-5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi-channel digital campaigns.
• Excellent copywriting and storytelling abilities with a keen eye for detail and design.

Responsabilidades

• Develop and execute a full-funnel digital marketing strategy tailored to B2B tech services.
• Design and optimize conversion funnels to drive sales-qualified leads.
• Create and oversee high-impact content across all digital touchpoints.

Conocimientos

Digital marketing

SEO strategies

Content creation

Lead generation

Analytics

Educación

Bachelor's degree in Marketing, Communications, or related field

Master's degree preferred

Herramientas

Google Ads

LinkedIn Ads

Meta Ads Manager

GA4

SEMrush

Pipedrive

Canva

Descripción del empleo

Overview

We are seeking a results-driven and highly creative Digital Marketing Specialist / Manager to lead and execute Reboot Monkey's global digital marketing strategy. You will be responsible for building our brand presence, generating leads, increasing traffic, and supporting business development through targeted campaigns across various digital platforms.

Responsibilities

• Digital Strategy & Growth: Develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey's B2B tech services. Launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
• Lead Generation & Conversion: Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects. Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
• Content & Brand Storytelling: Create and oversee high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more. Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
• SEO, SEM & Analytics: Improve our organic presence through advanced SEO strategies (technical + content-based). Plan and execute paid search / display / social campaigns with a focus on ROI. Monitor KPIs and performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.
• Website Management & Optimization: Oversee website strategy and updates (in collaboration with designers / devs) to ensure optimal UX, SEO, and lead capture. Run A/B tests and CRO experiments to improve landing page performance.
• Partnerships, PR & Outreach: Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
• 3-5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi-channel digital campaigns.
• Strong command of tools like Google Ads, LinkedIn Ads, Meta Ads Manager, Pipedrive, WordPress, GA4, SEMrush, Canva, or similar.
• Excellent copywriting and storytelling abilities with a keen eye for detail and design.
• Data-oriented mindset with a deep understanding of performance marketing and analytics.
• Self-motivated, proactive, and comfortable in an agile, remote-first environment.