CRM & SFMC Marketing Activation Lead

PepsiCo; Ciudad de México; Presencial; MXN 457,000 - 642,000; Jornada completa

Descripción de la vacante

A leading food and beverage company in Mexico City is seeking a Marketing Activation Specialist to configure and deploy CRM and loyalty campaigns. The role involves building multi-channel consumer journeys using Salesforce Marketing Cloud, ensuring timely and effective communication. The ideal candidate possesses extensive experience in campaign activation and CRM operations, with a strong focus on detail and collaboration.

Servicios

Learning and development programs

Financial wellness programs

Flexibility program for work-life balance

Formación

• 3-5 years of experience in CRM operations or lifecycle marketing.
• Hands-on experience with campaign management platforms.
• Excellent attention to detail and process orientation.

Responsabilidades

• Build and deploy multi-step consumer journeys using Salesforce Marketing Cloud.
• Monitor live journeys for operational issues and optimize as needed.
• Collaborate with analysts to align on campaign outcomes.

Conocimientos

Customer Relationship Management operations

Campaign activation

Fluent English

Troubleshooting and problem-solving

Collaboration skills

Herramientas

Salesforce Marketing Cloud

Email service providers

Descripción del empleo

A leading food and beverage company in Mexico City is seeking a Marketing Activation Specialist to configure and deploy CRM and loyalty campaigns. The role involves building multi-channel consumer journeys using Salesforce Marketing Cloud, ensuring timely and effective communication. The ideal candidate possesses extensive experience in campaign activation and CRM operations, with a strong focus on detail and collaboration.