CRM Coordinator

Parfums Christian Dior; Ciudad de México; Presencial; MXN 30,000 - 50,000; Jornada completa

Descripción de la vacante

A leading luxury brand is seeking a CRM Coordinator based in Mexico City. The role is pivotal in driving client marketing initiatives focused on enhancing customer engagement and loyalty. Responsibilities include developing CRM strategies, crafting personalized journeys, and managing loyalty programs. Ideal candidates should possess knowledge in Salesforce, Adobe Campaign, and high proficiency in Excel. This position values inclusivity and aims to foster a diverse workplace.

Formación

• Experience in managing CRM strategies and customer segmentation.
• Ability to craft personalized customer journeys.
• Skilled in executing email marketing campaigns.

Responsabilidades

• Drive CRM strategy focusing on client segmentation.
• Craft personalized customer journeys for key segments.
• Orchestrate email marketing campaigns.
• Manage and optimize loyalty program.
• Drive execution of private client events.
• Leverage KPI analysis for executive reporting.
• Ensure proficient CRM tool administration.

Conocimientos

Knowledge of Salesforce

Knowledge of Adobe Campaign

Power BI

High proficiency in Excel

High-impact presentations

Communication skills

Learning Agility

Integrity and Empathy

Numeracy/Analytical

Descripción del empleo

Overview

This role is crucial for Driving client marketing initiatives focused on deepening engagement with high-value customers, fostering enduring brand loyalty, and optimizing customer lifetime value through experiences that consistently reflect brand excellence. The holder of this position will work closely with various functional partners, including Retail, Product Marketing, Trade Marketing and E-Business.

Responsibilities

• Drive CRM Strategy focusing on client segmentation to enhance brand alighnment.
• Craft personalized customer journeys, delivering elevated and unique experiences for key segments.
• Orchestrate email marketing campaigns across diverse channels and touch points.
• Partner with Trade Marketing and Retail to execute impactful Store Activation, ensuring effective customer engagement.
• Manage and optimize Loyalty program across all sales channels.
• Ensure flawless exdecution of private client events.
• Leverage KPI analysis to generate insighful executive reports, identifying improvements based on data an consumer trends.
• Work in close parthership with Retail to ensure the proficient administration and optimal utilization of CRM tools, while consistently training sales teams.

Hard Skills

• Knowledge of Salesforce and Adobe Campaign and Power BI is desirable
• High level of proficiency in Excel
• Proven ability to deliver high- impact presentations

Soft Skills

• Communication & Interpersonal skills
• Learning Agility
• Integrity and Empathy
• Numeracy/Analytical

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength. At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.

(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).

CRM Coordinator • Mexico City Metropolitan Area, Mexico