Chevrolet Brand Strategy Coordinator

General Motors of Canada; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading automotive company located in Mexico City is seeking a talented marketing professional to contribute to creative campaigns and ensure brand guideline compliance. The candidate will conduct market research and collaborate with vendors for promotional events. A degree in Marketing or a related field along with English proficiency is required. This is a hybrid position allowing for 3 days on-site and 2 days remote work, which fosters a strong team culture and inclusion.

Formación

• Candidate should have a degree in Marketing or a related area.
• Proficiency in English is essential.
• Experience in developing creative marketing campaigns is preferred.

Responsabilidades

• Ensure compliance with brand guidelines in all marketing materials.
• Conduct market research and analyze data for insights.
• Develop creative marketing campaigns for GM products.
• Manage relationships with vendors to execute events.
• Update and maintain corporate creative content.

Conocimientos

Market research

Creative campaign development

Brand guideline adherence

Data analysis

CRM relationship management

Educación

Degree in Marketing or related field

Descripción del empleo

Job Description

What Will You Do? Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

Responsibilities

• Ensure that all creative marketing materials adhere to strict brand guidelines.
• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
• Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
• Liaise with external vendors to execute promotional events and campaigns.
• Maintain and update corporate creative content.
• Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
• Undertake related tasks as assigned.

Work Appropriately

• Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

Preferred knowledge

• Education: Marketing or related.
• Proficiency English

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.