Brand Insights Sr. Manager

Colgate-Palmolive; Ciudad de México; Presencial; MXN 1,203,000 - 1,720,000; Jornada completa

Descripción de la vacante

A leading global consumer products firm seeks an experienced professional in Mexico City for a position focused on driving brand insights and leading communication testing. The ideal candidate will have at least 6 years of experience in consumer research, ideally within CPG or tech-driven environments. Responsibilities include developing brand positioning insights and co-leading people journeys, thus impacting communication development significantly. Join us in shaping a healthier future with your expertise.

Servicios

Opportunity for professional growth

Inclusive work environment

Formación

• Minimum 6 years of experience in research in consumer packaged goods.
• Experience in tech/digital companies preferred.
• Strong background in strategic planning from advertising agencies.

Responsabilidades

• Drive brand positioning insights to inform brand development.
• Lead communication testing across traditional and digital platforms.
• Co-lead development of people journeys with marketing directors.

Conocimientos

Fluent English

Digital capabilities for research

Experience with agile research platforms

Communication development and testing

Educación

Major in Math/statistics, Business Management, Engineering, Marketing, Psychology, Sociology, Anthropology, Communications

Descripción del empleo

Overview

No Relocation Assistance Offered

Job Number #170075 - Del.Miguel Hidalgo, Mexico City, Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let\'s build a brighter, healthier future for all.

Job Summary

• Drive brand positioning insights work to feed into BPM development.

• Co-Lead People Journeys development in partnership with Div. marketing directors

• Lead communication (traditional & digital) testing and learnings.

• Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.

• Integrate learnings from cultural/social understanding, creative development, ad performance and MMMs (connect the dots) to form a solid posture that impacts comms development and media planning.

Principal Duties and Responsibilities

• Drive Brand Equity/Tracking studies (ie. brand positioning, ownables) to gather learnings that contribute to both communication and brand positioning work.

• Lead Brand Comms Pre testing & Ad Tracking (Trad. & Digital)

• Lead learnings from digital platforms studies (ie. Facebook BL, YouTube)

• Drive implications and learnings from Media studies (ie. MMM’s, TAR) to inform media/comms planning.

• Lead Audience segmentation in partnership with RF.

• Co-lead People Journeys development (with Div. category directors)

• Support local IBE initiatives by ensuring local teams follow comms testing guidelines and sharing learnings that avoid committing to unnecessary research.

• Lead meta learning discipline to elevate communication development capabilities with the BIG and local teams.

• Work in close partnership with IBE and RF to feed ACPL framework

• Leverage foresight and cultural understanding to build people centric communications.

• Own and manage brand insights budget at a category level.

Education, Experience, & Skill Requirements

• Major in: Math/statistics , Business Management, Engineering, Marketing, Psychology, Sociology, Anthropology, Communications.

• Fluent english (critical)

• At least 6/8 years of experience in research in CPG ideal, Tech/Digitally centered companies also preferred (ie Facebook/Google), research agencies and also strategic planning areas from Advertising agencies.

• Evident digital capabilities for research + strong experience with agile research platforms

• Experienced in communication development and testing.

• Position will be based in Mexico City

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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