B2B Marketing Lead — Industrial Automation (Mexico)

Altios; Puebla de Zaragoza; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

An international industrial group is seeking a Marketing Specialist to lead the marketing strategy in Puebla, Mexico. This role involves developing local plans aligned with global initiatives, creating B2B content, managing digital channels, and collaborating with international teams. The ideal candidate has a degree in marketing and at least 2 years of B2B marketing experience, ideally in an industrial context. This position offers the chance to shape the marketing function in a growing company, along with travel opportunities across Mexico.

Servicios

Autonomy in strategy development

Support from international teams

Formación

• At least 2 years of experience in B2B marketing, ideally in an industrial or technical environment.
• Hands-on, proactive, capable of designing and implementing a marketing strategy from scratch.
• Conversational English level (B2) for communication with international teams.

Responsabilidades

• Develop and execute the local marketing plan aligned with global strategy.
• Create B2B content tailored to the industrial automation sector.
• Manage digital channels and lead generation campaigns.
• Collaborate with sales for effective tools supporting business development.
• Participate in trade fairs and industry events.

Conocimientos

B2B marketing

Digital marketing tools

Content creation

Analytical thinking

Educación

Degree in marketing, communication, or business

Herramientas

LinkedIn

Descripción del empleo

An international industrial group is seeking a Marketing Specialist to lead the marketing strategy in Puebla, Mexico. This role involves developing local plans aligned with global initiatives, creating B2B content, managing digital channels, and collaborating with international teams. The ideal candidate has a degree in marketing and at least 2 years of B2B marketing experience, ideally in an industrial context. This position offers the chance to shape the marketing function in a growing company, along with travel opportunities across Mexico.