Trade Marketing Specialist

Arke; Milano; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A leading consumer electronics company is seeking a Trade Marketing Specialist based in Milan, Italy. This entry-level full-time role focuses on developing and executing strategies to enhance sales through trade partners. Candidates should have over 5 years of experience in the CE market, with strong marketing knowledge and excellent communication skills. Proficiency in Microsoft Excel and PowerPoint is required. The selected candidate will work closely with retailers, ensuring successful promotional campaigns across channels.

Competenze

• 5+ years experience in a similar role within the consumer electronics market.
• Strong understanding of marketing and sales principles.
• Ability to think critically and creatively.

Mansioni

• Develop and implement trade marketing plans and promotional activities.
• Create and distribute sales materials and define advertising campaigns.
• Build and maintain relationships with retailers.

Conoscenze

Communication skills

Negotiation skills

Analytical skills

Relationship-building skills

Formazione

Bachelor's degree in business, marketing, or a related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

Direct message the job poster from TCL Electronics Europe

Founded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.

TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z.

We are official partner of the Country Football Team.

TCL’s slogan or signature, « The Creative Life », sets the tone.

Our strengths:

• Taste for challenge of all teams
• High development ambitions
• Industrial vertical integration
• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)

For more information, kindly visit our website.

Role Overview

The Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners.

Key responsibilities

• Strategy and planning: Develop and implement trade marketing plans and promotional activities to meet business objectives.
• Sales support / Campaign Plan: Create and distribute sales materials, like promotional flyers, online visual, define ATL campaign including TV / RADIO / digital assets with retail partners.
• Partner collaboration: Build and maintain strong relationships with retailers to understand their needs and implement joint initiatives.
• Channel management: Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels.
• Data analysis: Analyze market data, sales reports, and competitor activity to measure campaign effectiveness and identify areas for improvement.
• Cross-functional coordination: Work closely with the sales and marketing product and communication teams to ensure alignment between consumer marketing and trade strategies.

Essential skills and qualifications

• +5 years experience in same role within CE market
• Strong understanding of marketing and sales principles.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical skills to interpret data and generate actionable insights.
• Proficiency in Microsoft Excel and PowerPoint is often required.
• A bachelor's degree in business, marketing, or a related field is typically required.
• Ability to think critically and creatively.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Computers and Electronics Manufacturing and Retail

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