Trade Marketing & Category Manager

Henkel AG & Co. KGaA; Milano; In loco; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Un'importante azienda del settore FMCG cerca un Trade Marketing Manager a Milano. Il candidato ideale avrà un Master's Degree, una solida esperienza in Marketing e Trade Marketing, ed eccellenti competenze analitiche e comunicative. La posizione comporta la gestione di un team e lo sviluppo di strategie promozionali efficaci per massimizzare la crescita del mercato.

Competenze

• Master's Degree in Economics, Management, Marketing o Trade Marketing.
• Almeno 10 anni di esperienza nel Marketing e Trade Marketing/Sales, preferibilmente nell'industria FMCG.
• Capacità di gestire e sviluppare persone.

Mansioni

• Guidare il team di Trade Marketing e Category Management per definire strategie locali.
• Sviluppare e gestire strategie promozionali assicurando coerenza tra i vari canali.
• Gestire il team di Trade Marketing fornendo coaching e sviluppo delle persone.

Conoscenze

Analisi dei dati

Comunicazione

Gestione team

Formazione

Master's Degree in Economics, Management, Marketing o Trade Marketing

Strumenti

MS Office

Descrizione del lavoro

What you´ll do

• Lead Trade marketing and Category Management Team to craft local channels and customers strategy, consistency with the Company vision and key objectives
• Translate Brands plans into compelling channels strategies by category, delivering annual Channels Plans
• Steer categories and channels plans by taking into account brands strategies, shopper insights, market data, channels dynamics and knowledge as well as customers objectives
• Define prioritization of investment among categories , initiatives and channels
• Develop category promo strategy ensuring consistency among different channels and subchannels and alignment to overall business goals
• Set promo initiatives goals , defining KPIs , track results, deriving learning to inform future decisions and activities Lead category management initiatives that foster shopper education and category growth
• Manage consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion
• Manage Trade Marketing team, providing coaching, upskilling and people development
• Coordinate Application Engineering team to move forward the company strategic agenda in terms of Consumer and Customer centricity

What makes you a good fit

• Master's Degree in Economics, Management, Marketing or Trade Marketing
• At least 10 years of experience in Marketing and Trade Marketing/Sales preferably in the FMCG industry
• Experience in managing, developing and coaching people
• Strong data analysis skills
• Advanced knowledge of MS Office
• Excellent verbal and written communication skills
• Proficient in English and Italian