Senior Digital Marketing Specialist

MAHLE; Parma; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading automotive company located in Parma, Italy, is seeking a Senior Digital Marketing Expert to shape and execute digital strategies. The ideal candidate has over 8 years of experience in digital marketing, particularly in the automotive sector, and is skilled in managing campaigns to drive sales impact. The role offers attractive compensation, a hybrid working arrangement, and the chance to influence the future of digital transformation in the industry.

Servizi

Attractive compensation package

Performance-based bonus

Flexible working arrangements

Access to global networks

Advanced training opportunities

Competenze

• 8–10+ years in digital marketing, ideally in the automotive sector.
• Strong background in CRM, automation, and funnel management.
• Proven success in managing campaigns that drive sales impact.

Mansioni

• Shape and execute digital strategies to boost brand visibility.
• Drive the digital sales funnel, integrating CRM and automation tools.
• Lead impactful multi-channel campaigns.

Conoscenze

Digital strategy execution

CRM and automation

Multi-channel campaign management

SEO/SEM

Analytics

Communication in English

Communication in German

Formazione

Degree in Marketing, Business, or Communications

Descrizione del lavoro

Your Contribution

• Shape and execute digital strategies to boost brand visibility and lead generation.
• Drive the digital sales funnel, integrating CRM and automation tools.
• Lead impactful multi-channel campaigns (SEO/SEM, social, paid media, email).
• Deliver engaging content, product launches, and promotions with measurable results.
• Track performance, provide insights, and optimize ROI.
• Collaborate with cross-functional teams and external partners.

Your Experience & Qualifications

• Degree in Marketing, Business, or Communications.
• 8–10+ years in digital marketing, ideally in the automotive sector.
• Strong background in CRM, automation, and funnel management.
• Proven success in managing campaigns that drive sales impact.
• Expertise in SEO/SEM, paid media, and analytics.
• Excellent communication skills in English and German.

Our Offering

• A senior expert role with high visibility and strategic impact within the Mahle Lifecycle and Mobility Division.
• Attractive compensation package with performance-based bonus.
• Flexible working arrangements (hybrid/remote).
• The opportunity to shape the future of digital transformation in the automotive industry.
• Access to global networks, advanced training, and industry-leading events.

Do you have any questions?

[e-mail]