Senior CRM & Lifecycle Marketing Lead — Multi-Brand

Experteer Italy; Milano, Bolzano; Ibrido; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading outdoor equipment company is seeking a CRM & Lifecycle Marketing Senior Specialist based in Italy. The role involves owning the vision, strategy, and execution for CRM and email marketing across multiple brands. Candidates should have at least 3 years of experience in CRM or similar roles and familiarity with Salesforce Marketing Cloud. This position is integral to optimizing customer lifetime value through data-driven decision-making and campaign management.

Competenze

• 3+ years in CRM, email marketing, or lifecycle marketing.
• Proven track record with Salesforce Marketing Cloud.
• Familiarity with GDPR and data privacy best practices.

Mansioni

• Define and maintain the CRM vision and roadmap.
• Lead the CRM council and manage project roadmaps.
• Drive A/B testing and report on performance.

Conoscenze

CRM management

Email marketing

Lifecycle marketing

Project management

Data analysis

A/B testing

Formazione

Bachelor's degree in Marketing or Business

Strumenti

Salesforce Marketing Cloud

Microsoft Dynamics

Jira

Descrizione del lavoro

A leading outdoor equipment company is seeking a CRM & Lifecycle Marketing Senior Specialist based in Italy. The role involves owning the vision, strategy, and execution for CRM and email marketing across multiple brands. Candidates should have at least 3 years of experience in CRM or similar roles and familiarity with Salesforce Marketing Cloud. This position is integral to optimizing customer lifetime value through data-driven decision-making and campaign management.