Marketing Manager BtoB

-; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading energy management firm is seeking a Marketing Manager B2B in Milan. You will lead a small team to develop energy products and strategies targeting B2B, Giants, and SMEs. The ideal candidate will have over 10 years of experience in marketing within the energy sector, including a strong grasp of product management and team leadership. This role offers a permanent contract, focusing on commercial strategy and innovation within a collaborative environment.

Competenze

• Minimum 10 years of experience in marketing or market analysis in the energy sector.
• Proven track record in B2B energy products management.
• Excellent financial acumen and stress management skills.

Mansioni

• Monitor market trends and customer behavior to anticipate commercial trends.
• Collaborate to fine-tune commercial strategies for the Downstream desk.
• Design innovative energy products tailored to B2B customer needs.

Conoscenze

Market intelligence

Product management

Team leadership

Negotiation skills

Fluent English

Fluent Italian

Formazione

Bachelor's degree in engineering, business or commercial related field

Master's Degree

Strumenti

Power BI

Salesforce

SQL

Descrizione del lavoro

Marketing Manager B2B

We are currently searching for a Marketing Manager B2B in S&EM Italy reporting to the Head of Downstream, based in Milan.

The Marketing Manager B2B will lead, strategically, a team of 2-3 specialists and lead the development and lifecycle management of energy products (electricity and gas) for the B2B, Giants, and SME segments in the Italian market. The ideal candidate will have a strong understanding of product structuring, market intelligence mechanism, and sales channel collaboration, with a proven ability to translate market insights into actionable product strategies.

Who is ENGIE?

ENGIE puts sustainable development at the center of its activities (electricity, natural gas, energy efficiency, and services) to meet the challenges of the energy transition to a low‑carbon economy: access to a sustainable economy, climate change mitigation and adaptation, and resource optimization.

About ENGIE Supply & Energy Management (S&EM)

ENGIE Supply & Energy Management (S&EM) provides energy supply solutions and risk management services to support its clients through their decarbonization journey, while optimizing ENGIE's assets and contributing to value creation.

ENGIE is a global reference in low‑carbon energy and services with a leading energy management business piloted by its Global Business Unit Supply & Energy Management (S&EM) who built its savoir‑faire managing the Group's large and diverse asset portfolio over 20+ years.

7,500 employees around the world develop our solutions, through 19 countries. We cover the full energy mix: renewable and thermal power, natural gas & LNG, biomass, environmental products. Our experts provide tailor‑made solutions based on a wide range of savoir‑faire in energy management with a strong focus on decarbonation and decentralization.

Our clients span the entire value chain: producers, asset developers, financial players, utilities, distributors and industrials. Our global reach and strong local presence enable us to offer these diverse clients tailor‑made services and respond to rapid changes in mature or emerging markets alike.

Our 3 expertise:

• Asset management
• Energy supply , providing green energy & innovative solutions
• Risk management & market access

At S&EM we encourage breakthrough results, team spirit, curiosity and innovation while preserving the right work/life balance for you.

What will you do?

• Monitor and analyze market trends, customers and competitors behavior, as well as competitive landscape to benchmark continuously defined strategy, anticipating commercial trends and identify new opportunities on segment and products.
• Collaborate actively with the Head of Downstream and the other sales manager to set up and fine tune the commercial strategy and the client segmentation, regarding clients, volume, delivery point and sector of interests, of Downstream desk of the BP Italy.
• Contribute to the strategic direction of BP Italy by aligning marketing initiatives with business objectives.
• Design and structure innovative energy products tailored to B2B, Giants, and SME customer needs in alignment with specialized Energy management desk fully respecting internal guidelines and procedures.
• Oversee the full lifecycle of product creation being the main interface of the Downstream desk versus the main internal stakeholders, from ideation to launch and post‑launch performance tracking.
• Evaluate product performances and market reaction to optimize offerings strategies and positioning. In this contest support Head of Downstream to fully oversee desk performances with a strong digital orientation on weekly, monthly, quarterly and yearly basis.
• Act as a key interface with Key Account Managers (KAMs) across B2B, Giants, and SME channels to gather insights and feedback from the field. On this regard ensure alignment between defined commercial strategy represented by designed products and clients segmentation and sales execution activity.
• Foster continuously a collaborative and performance‑driven team culture.

About you

• Bachelor's degree in engineering, business, or commercial related field.
• Minimum 10 years of experience in marketing and/or market intelligence and/or market analysis activity on supply B2B field, or similar commercial roles within the energy sector.
• Proven track record in structuring, customization and product management of B2B energy products.
• Excellent financial acumen and experience on supporting decision makers (head of Downstream and Sales managers) on managing budgets and financial performance, with deep understanding of the impact of energy transition and of energy risk management.
• Excellent stress management, especially in scenarios requiring quick reactions.
• A basic knowledge of SQL for independent data extraction and analysis constitutes a significant advantage, while familiarity with advanced analytics platforms like Dataiku, Power BI is considered a plus. Furthermore, experience with CRM platforms (e.g., Salesforce, MS Dynamics) and marketing automation tools is essential to effectively align with sales channels and drive customer lifecycle strategies. Finally, a strong digital mindset is required to organize workflows using collaborative tools like Microsoft Planner.
• Demonstrated capacity to lead a skilled team and working in start‑up mode.
• Negotiation and influence skills to manage dependencies with other internal teams across the value chain (PMO/PO) without direct hierarchical authority. Excellent communication and stakeholder management skills.
• Demonstrated ability to coordinate projects aligning different experts with a clear objective to successfully deploy new products within defined risk mandates and company procedures. In this contest very careful to details, deadlines guarantying operational excellence.
• Fluent English and Italian. Fluent in French would be a plus.
• Collaborative, able to create an inclusive and motivating work environment and team spirit.
• Ability to build and maintain credibility and trust with senior stakeholders and to be able to communicate complex issues simply and compellingly to clients and employees.
• Demonstrated leadership and assertiveness with communication & presentation skills. Consolidated and excellent use of PowerPoint.
• Self‑motivated and results oriented. Humble.
• Willingness to travel in Italy and abroad.

Key competencies

• Strategic Thinking
• Market & Customer Insight
• Product Lifecycle Management
• Leadership & Team Development
• Commercial Acumen
• Stakeholder Engagement

Type of contract

Permanent contract according to local law

About ENGIE

At ENGIE, every talent has a role to play in accelerating the energy transition. Make a difference and enjoy a fulfilling professional experience. Take on exciting challenges and build a career path that reflects who you are. Join us and be part of the adventure of the century!

Working at ENGIE, a multinational group, means having a wide variety of career opportunities in more than 30 countries. Whilst putting the community at the center of your professional life and contributing to real change during a challenging career.

Our commitment is clear: We support a social model that balances economic performance with positive impact on people and the planet. We bet on the power of community and act as part of a community committed to disrupting and reinventing the future. Diversity and inclusion are at the core of our corporate culture.

ENGIE is committed to combating all forms of discrimination in employment, access to training and promotion. Therefore, the integration and support of youth, adults, and people with disabilities, regardless of gender, ethnicity, or religion, are key priorities of human resources policy.

Recognized for 2025 by Sole24Ore as a leading company in diversity & inclusion, the ISO 30415:2021 and UNI PDR 125:2022 certifications are further proof of our commitment.

Business Unit: Supply & Energy Management

Division: BP ITALY

Legal Entity: ENGIE ITALIA S.P.A

Professional Experience: Skilled ( >3 experience <15 years)

Education Level: Master's Degree

Company Name: ENGIE Italia