KERING EYEWEAR PR & Influencer Marketing Manager Maui Jim

KERING EYEWEAR S.P.A.; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A luxury eyewear brand based in Milan is seeking a PR & Influencer Marketing Manager to lead PR activities for the Maui Jim brand. The role involves defining marketing strategies, managing relationships with talent agencies, and enhancing the brand's media presence. Candidates should have a degree in Marketing or Communication and at least 5 years of relevant experience, with fluency in English and Italian being essential. This full-time position offers an exciting opportunity in a global luxury group with strong talent development focus.

Competenze

• At least 5 years of PR and influencer marketing experience.
• Proven results in community creation.
• Proficiency in talents/KOL management.
• Extremely organized and detail-oriented.

Mansioni

• Manage and coordinate PR activities for the Maui Jim brand.
• Define influencer marketing strategies aligned with brand values.
• Supervise influencer marketing agency activities.
• Strengthen brand presence in media channels.
• Define and monitor the PR budget.

Conoscenze

PR experience

Influencer marketing expertise

Community creation

Fluent in English and Italian

Advanced Excel skills

Organizational skills

Team collaboration

Formazione

Degree in Marketing or Communication

Strumenti

Excel

Power Point

FGPS

DMR

Descrizione del lavoro

Overview

Description

Your opportunity

We are currently seeking a PR & Influencer Marketing Manager Maui Jim who will report to Senior PR Manager as part of our dynamic PR team in Milan.

• Manage and coordinate PR activities for the Maui Jim brand
• Define and implement influencer marketing strategies in line with brand positioning, selecting profiles consistent with the brand’s values and monitoring the impact of collaborations in terms of awareness and engagement
• Manage the relationship with talent agencies, managers and KOLs and ensure the development of the brand\'s Friend of the House community
• Coordinate and supervise the activities of the influencer marketing agency, with particular focus on planning, analyzing results and optimizing them
• Develop PR strategies consistent with the brand\'s values and positioning, identifying ad-hoc activities for different markets (e.g. social campaigns, dedicated events, collaborations with outdoor communities, etc.), promoting innovative ideas aligned with emerging trends
• Strengthen the presence and relevance of the brand in the main media channels - both print and digital - with a focus on lifestyle, sport, wellness, travel and tourism
• Ensure that the product image is always represented in a manner consistent with the authentic, premium and performance DNA of the brand
• Working closely with the Marketing, Communications, Social, Content, Retail Design and E-commerce teams to ensure strategic alignment between all activities and integrated brand communication
• Work with PR agencies to support the brand
• Collaborate with the team for the development of all brand PR assets (press releases, pack shots, cookbooks)
• Collaborate in the organization of Press Days
• Constantly share PR plans and results encouraging a continuous exchange of best practices
• Define and monitor the PR budget for the Brand, ensuring a strategic use of resources

Who you are

• Degree in Marketing or Communication
• At least 5 years of PR and influencer marketing experience, with proven results in community creation
• An English and Italian fluent speaker, additional language is a plus
• With advanced expertise in Excel and Power Point, FGPS, DMR
• Mandatory Proficiency in talents / KOLs managagement
• Extremely organized and details oriented with strong focus on results and respect of deadlines
• A strong team player, able to coordinate different stakeholder and build strong relationship
• Entrepreneurship autonomy and problem solving skills

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Job Type: Regular

Start Date: 2025-09-01

Schedule: Full time

Organization: KERING EYEWEAR S.P.A.