Digital Marketing Specialist

Fluid-O-Tech Group; Bardi; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A renowned manufacturing company is seeking a Digital Marketing Specialist to join their Marketing team in Bardi, Emilia-Romagna. The ideal candidate will have over 4 years of experience in B2B digital marketing, responsible for creating multichannel content and optimizing lead generation campaigns. This role offers a stimulating and evolving work environment, along with smart working options. Applicants should have a strong data-driven mindset and proficiency in digital tools.

Servizi

Stability of an established company

Evolving work environment with challenging projects

Smart working 1 day per week

Competenze

• At least 4 years of experience in digital marketing roles.
• Excellent command of English (minimum B2 level).
• Experience in multi-country projects is a plus.

Mansioni

• Create multichannel B2B content for various platforms.
• Optimize content for SEO and organic positioning.
• Design and implement lead generation campaigns.

Conoscenze

B2B content creation

SEO optimization

Lead generation campaigns

CRM tools

AI tools usage

Formazione

Degree in Digital Marketing

Postgraduate qualifications or Master’s in Marketing/AI

Strumenti

HubSpot

Salesforce

ActiveCampaign

Descrizione del lavoro

WHO WE ARE

We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals – people who thrive in fast-paced, ever-evolving contexts, with a strong results-driven mindset and a collaborative, cross-functional approach.

THE ROLE

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

• Create multichannel B2B content (landing pages, newsletters, social media content, etc.).
• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

• Degree and / or postgraduate qualifications / master’s in Digital Marketing and / or Artificial Intelligence.
• At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high-tech sectors.
• Experience in multi-country projects is a plus.
• Excellent command of English (minimum B2 level).
• Proficient in digital tools and performance analysis, with a strong data-driven mindset.

KEY PERSONAL QUALITIES

• Results-oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross-functional teams.
• Ability to thrive in a fast-paced environment with constantly shifting priorities.

WHAT WE OFFER

• The stability of an Italian company with international recognition in its reference markets.
• A stimulating and constantly evolving work environment, with high-impact and challenging projects.
• Smart working : 1 day per week.
• Workplace : Via Leonardo Da Vinci 40, Corsico