TikTokShop by Tokopedia - Marketing Analytics - Integrated Marketing (Indonesia)

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A leading social media platform in Jakarta Utara is seeking a Marketing Analytics specialist to develop frameworks for measuring marketing initiatives and provide actionable insights from data analysis. The ideal candidate will have a Bachelor's degree in a quantitative field and over 3 years of experience in marketing analytics. Strong analytical and presentation skills are essential for conveying findings effectively to diverse stakeholders.

Qualifications

• 3+ years of experience in a marketing analytics role.
• Strong understanding of statistical concepts relevant to marketing.
• Ability to translate complex data into clear insights.

Responsibilities

• Develop measurement frameworks to evaluate marketing effectiveness.
• Design and execute A/B tests to evaluate marketing strategies.
• Present analytical findings to marketing leadership.

Skills

Analytical skills

Problem-solving

Communication

Presentation skills

Education

Bachelor's degree in a quantitative field

Job description

Overview

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Marketing Analytics will develop and implement measurement frameworks to evaluate marketing investments and results, analyze campaign performance across channels, and provide data-driven recommendations to optimize marketing strategies and maximize ROI.

Responsibilities

• Develop and implement comprehensive measurement frameworks to evaluate the effectiveness and ROI of various marketing initiatives and channels (e.g., digital advertising, social media, email marketing, content marketing, events).
• Design and execute A/B tests and other experiments to evaluate the impact of different marketing tactics and strategies.
• Work with channel teams to develop daily, monthly and quarterly traffic projections to meet business goals.
• Present analytical findings and recommendations to marketing leadership and cross-functional teams in a clear, concise, and compelling manner.
• Contribute to the development and documentation of marketing analytics processes and guidelines.

Qualifications

Minimum Qualifications:

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing with a strong analytical focus, or a related discipline.
• Proven experience of 3+ years in a marketing analytics role, ideally with experience in measuring digital and traditional marketing campaigns.
• Solid understanding of statistical concepts and methodologies relevant to marketing measurement (e.g., A/B testing, regression analysis, attribution modeling).
• Excellent analytical and problem-solving skills with the ability to translate complex data into clear and concise insights and recommendations.
• Strong communication and presentation skills, with the ability to effectively convey data-driven findings to both technical and non-technical audiences.

Preferred Qualifications:

• Results-oriented with a strong focus on achieving measurable outcomes.
• Adaptable, able to remain steadfast in the face of challenges and push for creative and practical solutions.