Social Media Specialist

PT DHANAJAYA BOGAINDO; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading restaurant group in Jakarta is seeking a Social Media Specialist to enhance the online presence of its food and beverage brands. The ideal candidate will have 2-3 years of experience in social media management, a strong creative vision, and engagement skills. Responsibilities include developing strategies, content planning for Instagram and TikTok, and community engagement. Knowledge of Jakarta's F&B scene is advantageous.

Qualifications

• 2–3 years proven experience in social media management.
• Strong creative eye and ability to create short-form content.
• Good analytical skills to turn data into action points.

Responsibilities

• Develop and execute social media strategies for brand identity.
• Build content plans for Instagram and TikTok accounts.
• Monitor audience interactions and engage proactively.

Skills

Social media management

Creative content creation

Analytical skills

Community building

Photo/video editing

Excellent communication in Bahasa Indonesia & English

Tools

CapCut

Canva

Job description

Our restaurant group in Jakarta is expanding, and we’re looking for a creative, data-driven Social Media Specialist to lead the online presence of our F&B brands. If you live and breathe food, storytelling, and social media trends - this role is for you.

Your Key Responsibilities :

• Develop and execute social media strategies aligned with brand identity and objectives
• Build monthly content plans and campaign calendars for brand's Instagram & TikTok accounts
• Work closely with the design and marketing team to ensure cohesive messaging
• Plan, create, and publish engaging content (text, images, Reels, TikTok videos)
• Oversee photoshoots, store visits, and on-ground content gathering
• Ensure content is high-quality, on-brand, and optimized for each platform
• Monitor daily audience interactions (comments, DMs, mentions) across channels
• Engage with followers proactively and build a strong brand community
• Manage community growth and UGC (user-generated content)
• Research social media trends, viral formats, competitor activities, and F&B content patterns
• Track, analyze, and report performance metrics (reach, engagement, follower growth, CTR, conversion)
• Support influencer/KOL collaborations and campaign executions
• Work with the marketing team on paid social ads and content amplification

Qualifications

• 2–3 years proven experience in social media management (F&B or lifestyle brands preferred)
• Strong creative eye, good taste in visuals, and ability to create short-form content
• Familiar with social media trends, reels, storytelling formats, and community-building
• Basic photo/video taking and editing skills (CapCut, Canva, or similar)
• Good analytical skills with ability to turn data into action points
• Organized and proactive
• Excellent communication skills (Bahasa Indonesia & English)
• Experience working with KOLs/influencers will be key
• Knowledge of Jakarta’s F&B scene and dining trends

Successful candidate will be supported by a dedicated Social Media Assistant to help execute content plans and daily tasks.