Social Media & Community Specialist (Clubhouse - Padel Sport)

BIOTA Smart Home; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A company in lifestyle and sports industry in Jakarta Utara is seeking a Social Media & Community Specialist to manage social media content, engage with the community, and implement marketing strategies. The ideal candidate will have experience in social media management and strong content creation skills. Knowledge of advertising tools and fluency in English and Bahasa are essential for success in this role.

Qualifications

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills (photography, video editing).
• Comfortable with paid ads.

Responsibilities

• Plan and produce content for social media campaigns.
• Engage and grow online community.
• Prepare marketing reports and optimize performance.
• Ensure brand consistency across touchpoints.

Skills

Social media management

Content creation

Community engagement

Analytics & reporting

Strong communication in English

Strong communication in Bahasa

Tools

Canva

Adobe tools

Facebook Ads Manager

Google Ads

Job description

Social Media & Community Specialist (Clubhouse - Padel Sport)

*Placement for : PT. Cipta Gandaria (Clubhouse)
*Instagram : @clubhouse.id

To build and execute Clubhouse’s marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Key Responsibilities

• Content Creation & Management
  • Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.
  • Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse’s premium‑lifestyle positioning.
  • Manage a consistent posting schedule (e.g., 4–6 posts/week + daily stories).
• Community Engagement
  • Respond to comments, DMs, and inquiries in a timely and professional manner.
  • Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner).
  • Collaborate with coaches and members to feature authentic stories and testimonials.
  • Design and execute campaigns for monthly bookings, events, and coaching programs.
  • Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors.
  • Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign‑ups, engagement.
• Analytics & Reporting
  • Prepare monthly marketing reports with recommendations.
  • Test and optimize creatives and formats for better performance.
• Brand & Partnerships
  • Ensure Clubhouse visuals and voice are consistent across all touchpoints.
  • Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media.
  • Work closely with ops team to promote on‑site activities, events, and launches.

KPIs (Key Performance Indicators)

• Leads generated for coaching & monthly bookings.
• Event sign‑ups and attendance.

Requirements

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills (photography, video editing, Canva/Adobe tools).
• Comfortable with paid ads (Facebook Ads Manager, Google Ads).
• Strong communication in English + Bahasa.