Social Media, Community and Content Manager

ID01 PT Traveloka Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading Indonesian travel and technology company is seeking a Social Media, Community and Content Manager to lead and manage a team in developing comprehensive media and content strategies. The ideal candidate will have over 8 years in social media and content marketing, with extensive knowledge in driving brand awareness and engagement through innovative marketing tactics. This full-time role is based in Jakarta, offering an exciting opportunity for dynamic growth in a vibrant team.

Qualifications

• 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
• Proven success in driving organic growth through creative and data-informed strategies.
• Extensive knowledge of social media platforms and influencer marketing.

Responsibilities

• Develop and implement online marketing and social media strategies.
• Lead a team of social media marketing professionals.
• Oversee campaign execution and optimization across digital channels.
• Manage content marketing strategy to attract and engage target audiences.
• Monitor and analyze campaign performance metrics.

Skills

Social media management

Content marketing

Team leadership

Data analysis

Creative strategy development

Education

Bachelor's degree in Marketing, Communication, Journalism

Master's degree (preferred)

Job description

Social Media, Community and Content Manager page is loaded

Social Media, Community and Content Manager

Apply locations Indonesia - Jakarta, Green Office Park 1 time type Full time posted on Posted 30+ Days Ago job requisition id R0006456

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

The Head of Social Media, Community and Content is responsible for leading and managing a team to develop, execute and rollout comprehensive media and content strategies across Traveloka’s social media and content channels. You will play a pivotal role in driving brand awareness, customer acquisition, and engagement through paid advertising, content marketing, social media, and influencer partnerships. You are someone who is experienced in content led marketing, social media management and streamlining operations.

Responsibilities

• Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.

• Lead a team of social media marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.

• Oversee the planning, execution, and optimization of campaigns across digital channels, including social media, community engagement platforms and publisher platforms.

• Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.

• Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.

• Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.

• Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.

• Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.

• Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.

Requirements

• Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).

• Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.

• Proven success in the ability to drive organic growth through creative and data-informed content strategies.

• Extensive knowledge of social media platforms, influencer marketing and offline channels.

• Skilled in interpreting and analyzing data to effectively communicate performance insights and - Provide evidence-based recommendations to all stakeholders.

• Experience managing content in markets at varying levels of maturity, with a track record of successfully adapting strategies based on unique market demands.

• Demonstrated experience in building, mentoring and leading a team, with a collaborative and inclusive approach.

• Strong verbal and written communication skills to articulate strategies clearly to stakeholders and team members.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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Social Media, Community & Content Manager

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