SEO ASO Specialist

Amar Bank; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading financial institution in Jakarta is seeking an ASO and SEO Specialist to optimize app store visibility on Google Play and Apple App Store. The ideal candidate will have at least 2 years of experience in ASO and SEO, utilizing various tools to drive growth through keyword optimization and analysis. Responsibilities include competitive analysis, A/B testing of app creatives, and collaboration with design teams. A strong analytical background is essential for this role.

Qualifications

• 2+ years of experience in ASO and SEO, preferably for mobile-first businesses.
• Proficiency in ASO and SEO tools like AppTweak and Google Search Console.
• Deep understanding of App Store and Play Store algorithms.

Responsibilities

• Optimize app listings on Google Play Store and Apple App Store.
• Conduct competitive analysis to identify trends.
• Monitor and improve keyword rankings using ASO tools.

Skills

ASO tools proficiency

SEO tools expertise

Analytical skills

Keyword research

Education

Bachelor's degree in Marketing or related field

Tools

Google Search Console

AppTweak

SEMrush

Job description

Responsibilities

• Optimize app listings (title, description, keywords, screenshots, videos, etc.) on Google Play Store and Apple App Store.
• Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
• Monitor and improve keyword rankings and visibility using ASO tools (e.g., AppTweak, App Annie, Sensor Tower).
• A/B test different app creatives (icons, screenshots, preview videos).
• Collaborate with the product and design teams for consistent branding and messaging.
• Conduct keyword research and identify growth opportunities for organic traffic across web properties.
• Optimize on-page elements: metadata, headings, content structure, internal linking.
• Perform technical audits and coordinate with developers to implement fixes (e.g., site speed, crawlability, schema).
• Monitor backlinks, identify toxic links, and collaborate with content and PR teams on link-building strategies.
• Regularly track performance via Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
• Stay updated on the latest trends in algorithms, ranking factors, and best practices.
• Support cross-functional marketing campaigns with keyword guidance and performance analysis.

Requirement

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• 2+ years of experience in ASO and SEO, preferably for mobile-first businesses or digital products.
• Proficient in ASO and SEO tools (e.g., AppTweak, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
• Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
• Strong analytical skills and ability to interpret large data sets.

Bonus point if

• Experience working with mobile analytics platforms (Firebase, Mixpanel, Adjust, AppsFlyer).
• Familiarity with HTML, CSS, and content management systems (e.g., WordPress).
• Basic knowledge of paid marketing strategies and how ASO/SEO complements them.