Senior Manager, Active-User Growth & CRM Engagement

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading tech company in Jakarta is looking for a Senior Manager of User Engagement to spearhead active user growth through performance marketing and CRM strategies. You will collaborate with cross-functional teams to analyze activation trends, optimize user engagement metrics, and implement data-driven strategies that enhance retention across platforms. Ideal candidates should possess over 8 years in performance marketing, strong analytical skills, and a proven record in scaling user engagement.

Qualifications

• 8+ years of experience in performance marketing and growth, preferably from tech companies or digital agencies.
• Proven track record in scaling active users or optimizing engagement metrics.
• Strong understanding of performance marketing metrics like CPC, CPA, and ROAS.

Responsibilities

• Lead strategy and execution for active user growth via performance marketing and CRM.
• Analyze user activation trends and identify growth opportunities.
• Optimize cost per active user through experimentation and ROI-driven management.

Skills

Performance marketing

Growth strategies

Analytical skills

Cross-functional team management

Tools

SQL

Job description

A leading tech company in Jakarta is looking for a Senior Manager of User Engagement to spearhead active user growth through performance marketing and CRM strategies. You will collaborate with cross-functional teams to analyze activation trends, optimize user engagement metrics, and implement data-driven strategies that enhance retention across platforms. Ideal candidates should possess over 8 years in performance marketing, strong analytical skills, and a proven record in scaling user engagement.