Senior Brand Activation

Somethinc - BeautyHaul; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company in Indonesia is seeking a Brand Activation Specialist with a passion for innovative marketing. You will develop and execute brand strategies, manage campaigns across channels, and lead cross-functional teams. Ideal candidates have a Bachelor's degree and 3+ years in brand activation, preferably in the beauty sector. Join us to disrupt the beauty industry and contribute to our growth as we aim to become a unicorn company.

Qualifications

• Minimum 3 years experience in brand activation, preferably in beauty.
• Proficient in marketing principles and social media.
• Ability to adapt to fast-paced environments.

Responsibilities

• Develop brand activation strategies aligned with marketing objectives.
• Lead cross-functional teams for integrated brand campaigns.
• Analyze market trends to identify brand activation opportunities.

Skills

Brand activation experience

Project management skills

Understanding of digital marketing

Interpersonal skills

Education

Bachelor's degree in management, communication, or related

Tools

Microsoft Office Suite

Job description

About the company
BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Due to its exponential growth, the company has attracted investment from a reputable investor, Sequoia Capital.
Our first brand ''Somethinc'' was founded in 2019, is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followings. Our second brand Glowinc is breaking the boundaries by offering genderless products at affordable prices. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities

• Develop and execute comprehensive brand activation strategies aligned with the company's marketing objectives and target audience.
• Led cross-functional teams to create and implement integrated brand campaigns across multiple channels, including digital, social media, experiential marketing, and traditional media.
• Collaborate with marketing, creative, and product teams to ensure brand consistency and alignment across all touchpoints.
• Conduct market research, analyze consumer insights, and stay updated on industry trends to identify opportunities for brand activation and engagement.
• Manage budgets, timelines, and resources effectively to deliver successful brand activation campaigns within set parameters.
• Measure and analyze campaign performance, providing actionable insights and recommendations for continuous improvement.
• Foster partnerships and collaborations with external agencies, vendors, and influencers to amplify brand activation efforts.
• Mentor and guide junior team members, fostering a culture of innovation and excellence within the brand activation team.

Requirements

• Has min. 3 years experience in brand activation (experience in beauty would be preferred)
• Bachelor's degree in management, communication, or any related major.
• Basic understanding of marketing principles, including digital marketing, social media, and branding concepts.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Up to date with the latest trends and best practices in offline marketing.
• Hustler, ambitious, structured, creative, self-starter, and sales-striven person.
• A self-starter with strong interpersonal skills.
• Ability to adapt to fast-paced environments and changing priorities.
• Detail-oriented with good analytical skills to interpret data and metrics.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools/software is advantageous.

We have a 'CREATE' culture (Collaborative, Responsible, Eccentric, Agile, Tough, Effective). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, who will always learn and do the right thing.