Sales General Manager (Food Service)

PT Indogal Agro Trading; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading food service company in Indonesia is seeking a Sales General Manager to drive sales strategy and performance in the food industry. The role involves leading a talented sales team, managing P&L, and developing key customer relationships. Candidates should have 8-15 years of experience in Food Service or HORECA distribution, a proven track record in sales organization, and strong negotiation skills. The company offers comprehensive medical insurance and opportunities for professional development.

Benefits

Comprehensive medical insurance

Generous leave entitlements

Professional development opportunities

Inclusive company culture

Qualifications

• 8–15 years of experience in Food Service or HORECA distribution in Indonesia.
• Proven track record in building or scaling a Food Service/B2B sales organization.
• Strong negotiation skills and understanding of the HORECA customer's mindset.

Responsibilities

• Develop and execute Food Service business strategy.
• Lead the Food Service organization including managing sales and logistics.
• Own the division’s P&L, ensuring healthy margins.

Skills

Commercial and financial acumen

Negotiation skills

Team management

Understanding of HORECA customer mindset

Job description

About the role

As the Sales General Manager (Food Service) at PT Indogal Agro Trading, you will play a crucial role in driving the company's sales strategy and performance in the thriving food service industry. Based in our dynamic office in South Jakarta, you will be responsible for leading a talented sales team and developing strong relationships with key customers across the region.

What you’ll be doing

• Develop and execute the Food Service business strategy, including value proposition, pricing, segmentation, and territory expansion.
• Build and lead the Food Service organization, including hiring and managing sales, KAMs, customer service, and logistics roles.
• Own the division’s full P&L, ensuring healthy margins, credit control, and strong inventory turnover.
• Design and optimize operations & logistics, including delivery routes, SLAs, warehouse adaptation, and complaint handling.
• Drive commercial growth, acquiring key HORECA accounts and scaling revenue to targeted levels.
• Establish KPIs, processes, and sales discipline, including CRM usage, weekly operating rhythm, and SOPs.
• Lead product and category development, selecting and managing Food Service–specific SKUs aligned with customer needs.

What we’re looking for

• 8–15 years of experience in Food Service or HORECA distribution in Indonesia, ideally from structured companies.
• Proven track record building or scaling a Food Service / B2B sales organization to significant revenue levels.
• Strong commercial and financial acumen, including margin management and P&L ownership.
• Established relationships with hotel groups, restaurant chains, chefs, and F&B directors.
• Demonstrated ability to recruit, manage, and develop high‑performing commercial teams.
• Strong negotiation skills, pricing sense, and deep understanding of the HORECA customer mindset.
• Hands‑on, entrepreneurial, adaptable personality with high integrity and leadership discipline.

What we offer

• Comprehensive medical insurance coverage.
• Generous annual leave and sick leave entitlements.
• Opportunities for professional development and career progression.
• Collaborative and inclusive company culture.

PT Indogal Agro Trading is a Spanish investment company established in Indonesia, focused on the enhancement of the productivity of the livestock cattle breeding, farm management and meat production. The company know‑how has been developed since the 80’s in the Spanish agricultural market. Our capabilities range across the whole value chain of the farming activity.

Locations: Bekasi, West Java; West Jakarta, Jakarta; Setiabudi, Jakarta.