Retail Marketing Executive

PT NS Bluescope Lysaght Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading supplier in the construction sector is seeking an experienced Marketing Executive to develop and execute marketing strategies. The ideal candidate has over 5 years of experience in the retail sector, particularly within building materials. You will manage brand visibility, engage with customers, and coordinate product launches. Strong analytical, communication skills, and the ability to work collaboratively are essential. Positions offer a dynamic environment with opportunities for growth.

Qualifications

• 5+ years as a Marketing Executive/Specialist, preferably in building materials.
• Fluency in English (written and spoken) is required.
• Proficient in data analysis and reporting.

Responsibilities

• Ensure consistent brand messaging across retail channels.
• Build relationships with key retail partners.
• Coordinate new product launches with sales and product teams.
• Organize retail events and promotional activities.
• Provide marketing collateral and training to sales staff.

Skills

Marketing strategy development

Customer engagement

Brand management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Google Analytics

Adobe Photoshop

Job description

Develop support and implement marketing strategy & initiatives/program and be responsible for executing effective marketing strategies, managing campaigns, and ensuring the brand’s visibility and growth in the retail sector through multiple sources (secondary data, primary data/market research, customer engagement, etc.) both external and internal business environment.

Implementation of marketing initiatives through various activities/events, monitoring marketing budget/ spending effectiveness & product/ brand performance, market tracking & forecasting, and aligning with department KPIs.

Responsibilities

• Brand Management: Ensure consistent brand messaging and positioning across retail channels, including point-of-sale (POS) displays, advertising, and digital platforms.
• Partnerships Program: Build and maintain strong relationships with relevant key retail partners (Roll-Formers, Co-Branding Partners, Distributors, Applicators/Contractors, Associations, etc.) and other related parties to support product placements and campaigns in the retail sector.
• Product Launches: Coordinate with product and sales teams for new product launches, including promotional material creation and retail staff training.
• Retail Event Activities: Organize retail events, exhibitions, and promotional activities to enhance product visibility and engage with customers.
• Sales Support: Provide marketing collateral, sales tools, and training to retail sales/staff to support the effective promotion of products.

Qualifications and/or experience required

• Proven experience as a Marketing Executive/Specialist with at least 5 years of experience, preferably in the building materials, construction, and/or manufacturing industries within the retail sector, with a strong understanding of both B2B and B2C markets.
• Bachelor’s degree in marketing management and communication, Business Management, Architecture/Design, Civil or Metallurgy/Material Engineering or any related field.
• Strong understanding of customer needs and market dynamics, with a focus on creating value for customers and the brand.
• Experience in customer engagement and managing relationships to foster loyalty and business growth.
• Fluency in English (both written and spoken) is required.
• Analytical and reporting skills.
• Excellent communication & collaboration skills, ability to work cross-functionally with different teams (Sales, Product, Operations) and build strong relationships with internal and external stakeholders.
• Strategic thinking and problem-solving.
• Proven ability to work methodically, under minimum supervision with tight deadlines.

Preferred qualifications and experience

• Strong understanding of coated steel industry developments, awareness of market trends, and competitive landscape, especially within the retail sectors.
• Relevant certifications (e.g., in digital marketing, market research, copywriting) is a plus.
• Proficient in Microsoft Office Suite, especially Excel (for data analysis and reporting), PowerPoint, Power BI, etc.
• Understanding of pricing strategies and the impact of pricing on demand and profitability.
• Knowledge of design tools (Adobe Photoshop, SketchUp, etc.) and digital marketing tools & platforms is an advantage (e.g., Google Analytics, social media tools).

At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScope’s capability for continued and sustained business success.

BlueScope is a leading international supplier of steel products and solutions, principally focused on the global building and construction industry. BlueScope’s heritage traces back to the very beginning. Our business has been built on the strength of our global partnerships, global networks and global brands. Our track record of successful global partnerships enables us to prosper in widely diverse markets. Many of our customers are Fortune 500 companies, and we can help them realise significant savings in the total cost of their buildings by reducing construction schedules.