Retail Expansion Supervisor

FOOM LAB GLOBAL; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A retail expansion company in Jakarta Selatan is seeking an experienced professional to lead market research and operational execution for new store openings. The ideal candidate will have a Bachelor’s degree and 2-4 years of experience in retail expansion, with strong skills in negotiation and team supervision. This role involves extensive fieldwork and traveling, offering a dynamic environment to drive growth in the retail sector.

Qualifications

• 2–4 years of experience in retail expansion, trade marketing, or sales supervision.
• FMCG or tobacco/vape industry experience preferred.
• Willingness to travel and work in the field extensively.

Responsibilities

• Conduct market research to identify potential store locations.
• Monitor retail execution quality and KPIs.
• Lead and guide retail field teams.

Skills

Negotiation skills

Communication skills

People management

Market research

Analytical skills

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Responsibilities

Market Expansion

• Conduct market research to identify strategic and potential locations for new store openings (malls, commercial areas, etc.).
• Analyze demographic data, consumer trends, and competitor activity in target areas.
• Develop a detailed business plan for each new location, including sales projections, operational costs, and profitability analysis.
• Negotiate agreements with retailers and partners.

Retail Operations & Execution

• Ensure product availability, visibility, and compliance with display guidelines.
• Ensure all new stores operate according to FOOM\'s operational standards, including store presentation, visual merchandising, and customer experience.
• Monitor retail execution quality (planogram, POSM, stock availability).

Team & Field Supervision

• Lead and guide retail field promoters/activation teams.
• Provide training on product knowledge, compliance, and customer approach.
• Monitor team performance and ensure target achievement.

Reporting & Analysis

• Track retail KPIs (outlet coverage, sales growth, compliance score).
• Provide insights on competitor activities and consumer behavior.
• Deliver regular reports and recommendations to management.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 2–4 years of experience in retail expansion, trade marketing, or sales supervision (FMCG or tobacco/vape industry preferred).
• Strong negotiation, communication, and people management skills.
• Knowledge of retail operations, distribution, and trade marketing.
• Willingness to travel and work in the field extensively.