Public Relations Manager

PT IBU ANAK INDONESIA; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent marketing firm in Jakarta Utara is seeking a Marketing Communication Manager to develop and execute integrated strategies that align with business objectives. The ideal candidate will have a Bachelor's Degree in Communication and a minimum of 5 years of experience in Marketing Communication within the digital agency or FMCG sector. Proficiency in English, strong analytical and leadership skills are essential, alongside a solid understanding of media relations and content management.

Qualifications

• Minimum 5 years of experience in Marketing Communication, preferably in digital agencies or FMCG.
• Professional certifications such as CPRP, APR are an advantage.
• Fluent in English, both written and verbal.

Responsibilities

• Develop and execute integrated marketing communication strategies aligned with business objectives.
• Oversee content creation and ensure consistent brand messaging.
• Build strong media relationships and manage press releases.
• Plan and execute marketing events and promotional campaigns.
• Analyze campaign performance and manage budgets.
• Conduct market research and competitor analysis.
• Lead the marketing communication team and collaborate cross-functionally.

Skills

Analytical thinking

Problem solving

Communication

Collaboration

Leadership

Team management

Education

Bachelor's Degree in Communication or equivalent (Law/International Relations)

Tools

Google Analytics

Job description

Qualifications

• Bachelor's Degree in Communication or equivalent (Law/International Relations)
• Minimum 5 years of experience in Marketing Communication (digital agency, infant formula milk brand, or FMCG preferred).
• Professional certifications such as CPRP, APR, and Google Analytics are an advantage.
• Fluent in English, both written and verbal.
• Strong soft skills including analytical thinking, problem solving, communication, collaboration, leadership, and team management.
• Solid technical competencies in content writing & copywriting, crisis management, SEO & SEM analysis, and budget & ROI management.

Job Responsibilities

• Develop Marketing Communication Strategy: Develop and execute integrated marketing communication strategies aligned with business objectives and target audience.
• Manage Content & Brand Communication: Oversee content creation and ensure consistent brand messaging, tone of voice, and visual identity across all platforms.
• Handle Public & Media Relations: Build strong media relationships, manage press releases, and handle crisis communication to protect brand reputation.
• Coordinate Events & Promotions: Plan and execute marketing events, product launches, and promotional campaigns in collaboration with internal teams.
• Monitor Performance & Budget: Analyze campaign performance, manage budgets, and report ROI to ensure effective use of marketing resources.
• Conduct Market & Competitor Analysis: Conduct market research and competitor analysis to provide insights for strategic communication decisions.
• Lead Team & Collaboration: Lead the marketing communication team and collaborate cross-functionally to ensure aligned and timely execution.