Product Marketing Manager - Home Living

PT Trust Recruit Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A recruitment company is seeking a Head of Marketing to drive growth in the ceramic tableware sector. This role involves developing marketing strategies, leading initiatives, and fostering relationships with distributors. Candidates should possess a Bachelor's degree and at least 10 years of sales and marketing experience, including 5 years in leadership. Proficiency in digital marketing, SEO, and data analytics is essential. The position is based in Jakarta, Indonesia, and offers a dynamic and challenging work environment.

Qualifications

• Minimum 10 years of experience in sales and marketing.
• At least 5 years in a leadership role.
• Proven track record in executing effective sales strategies.

Responsibilities

• Develop and execute data-driven sales and marketing strategies.
• Identify market opportunities and analyze sales trends.
• Lead brand and marketing initiatives with competitor monitoring.
• Manage the sales team and develop their capabilities.

Skills

B2B and B2C sales strategies

SEO

SEM

PPC

Email marketing

Digital marketing

Brand development

Customer behavior analysis

Education

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field

Tools

Data analytics tools

CRM systems

Job description

Trust Recruit Indonesia is currently assisting one of our client as informed below:
Client Industry: Commercial Trading/Manufacturing

The Head of Marketing will drive the company's growth by shaping product, pricing, distribution, and promotional strategies. Working closely with the Head of Sales.

Responsibilities

• Develop and execute data-driven sales and marketing strategies to achieve company targets and drive sustainable growth in the ceramic tableware sector.
• Identify market opportunities, analyze sales trends, set realistic KPIs, and build a strong sales pipeline while managing prospect conversion strategies.
• Strengthen and maintain relationships with distributors and key partners, ensuring smooth sales operations across all channels.
• Lead brand and marketing initiatives by analyzing customer insights, monitoring competitors, and managing digital, offline, and social media campaigns.
• Utilize SEO, PPC, email marketing, and other digital tools to boost sales leads and marketing effectiveness.
• Oversee sales and marketing budgets, track performance metrics, and provide regular reports and insights to senior management.
• Collaborate effectively with cross‑functional teams (product, operations, finance) to ensure alignment of commercial strategies.
• Lead, coach, and develop the sales team, including recruitment, training, performance management, and capability building.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 10 years of experience in sales and marketing (e.g. Brand Marketing/Manager), including at least 5 years in a leadership role.
• Proven track record in executing B2B and B2C sales strategies, including marketing initiatives targeting young audiences such as Gen Z.
• Skilled in SEO, SEM, PPC, email marketing, and offline branding.
• Strong experience in digital marketing and brand development.
• Deep understanding of customer behavior and customer‑experience strategies.
• Proficient with data analytics tools, CRM systems, and performance monitoring.

Location: Jakarta, ID