PAID ADVERTISING | PERFORMANCE MARKETING | DIGITAL MARKETING

PT Dwi Krafi Brands (LASKALA GROUP); Desa Ciranjeng; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A fashion industry brand in Indonesia is seeking a digital marketing professional with 3-5 years of experience. The role requires managing ad campaigns across various platforms including META, TIKTOK, and GOOGLE. Candidates should possess a Bachelor's degree and have strong analytical skills. Responsibilities include creating strategies for ad performance, evaluating key metrics, and ensuring optimal budget allocation. This is a dynamic position offering the chance to impact marketing efforts significantly.

Qualifications

• 3-5 years working experience in digital marketing, especially in the fashion industry.
• Hands-on experience with multiple digital ads including CPAS, META ADS, TIKTOK ADS, and GOOGLE ADS.
• Detail-oriented with in-depth knowledge of cost per click and marketing targeting concepts.

Responsibilities

• Create strategy and plan for ad campaigns, measure and report performance weekly, monthly, and quarterly.
• Evaluate key performance metrics and optimize campaigns to achieve growth targets.
• Assist in managing the digital campaign plan and ensure optimal budget allocation.

Skills

Digital marketing

Analytical skills

Experience with META ADS

Experience with TIKTOK ADS

Experience with GOOGLE ADS

Education

Bachelor's degree in a related field

Job description

Candidates must possess Bachelors degree in any related majors.

3-5 years working experience in digital marketing (Fashion industry) and Hands-on experience with multiple digital ads, including CPAS, META ADS (Facebook / Instagram ads), TIKTOK ADS, and GOOGLE ADS.

Experience in managing and optimizing paid channels.

Detail- and data oriented In-depth knowledge about cost per click, cost per conversion, and marketing targeting concepts.

Responsibilities

• Create a strategy and plan, measure, and report the performance of the ads campaign for weekly, monthly, and quarterly periods. Then give insights, recommendations, and next steps. Manage budgets each month for campaign efficiency.
• Evaluate key performance metrics, execute tests (creatives, channels, media products), and optimize accordingly to achieve ROAS and growth targets. Identify optimization opportunities using data and provide daily/weekly/monthly/after-campaign reports for the ads campaign.
• Assisst to manage digital campaign plan and ensure budget allocation spend optimally across digital channels.