Position: Merchandising Lead
Industry:Retail Lifestyle Company
Overview
The Merchandising Lead will oversee and drive the end-to-end merchandising strategy for both offline stores and online channels. This role plays a key part in optimizing product assortment, maximizing sales performance, and ensuring consistent brand presentation across all touchpoints. You will collaborate closely with Buying, Marketing, Operations, and E-Commerce teams to align merchandising plans with business goals and customer trends.
Key Responsibilities
1. Merchandising Strategy & Planning
- Develop and execute merchandising strategies for offline stores and online platforms to support sales, margin, and inventory targets.
- Plan seasonal product assortments based on consumer insights, trends, and market analysis.
- Ensure alignment between brand positioning and product presentation across all channels.
2. Inventory Management
- Monitor stock levels, sell-through performance, and replenishment needs to maintain optimal inventory health.
- Lead demand forecasting and collaborate with Supply Chain/Buying to secure adequate stock availability.
- Manage slow-moving SKUs and implement markdown or promotional strategies.
3. Visual Merchandising & Product Presentation
- Ensure cohesive product display standards for offline stores, aligning with brand guidelines.
- Oversee online product presentation including categorization, product sequencing, image quality, and content accuracy.
- Partner with VM and Digital teams to improve customer journey and conversion.
4. Promotion & Pricing Management
- Plan and execute pricing strategies, promotions, and campaign-driven assortments for both offline and online.
- Coordinate with Marketing and E-Commerce teams to support launches, seasonal campaigns, and sales events.
5. Data Analysis & Reporting
- Analyze sales performance, consumer behavior, and channel trends to inform merchandising decisions.
- Prepare weekly/monthly performance reports and provide actionable insights for continuous improvement.
6. Cross-Functional Collaboration
- Work with Marketing, Operations, E-Commerce, and Store Teams to ensure smooth execution of merchandising plans.
- Coordinate product launches, campaign rollouts, and store-level merchandising updates.
Requirements
- Bachelors degree in Business, Marketing, Fashion Merchandising, or related field.
- 5+ years of experience in merchandising, preferably in retail lifestyle, fashion, beauty, or consumer products.
- Strong understanding of both offline retail dynamics and e-commerce merchandising.
- Analytical mindset with proficiency in data interpretation and sales analytics.
- Excellent communication and leadership skills to coordinate across teams.
- Strong attention to detail, trend awareness, and customer-centric thinking.
- Experience leading a small merchandising team (preferred).