Marketing Role (US Market)

SKINTIFIC; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty company is seeking a Marketer to develop and execute data-driven marketing strategies aimed at elevating brand visibility in the U.S. market. Ideal candidates have at least 2 years of experience in Brand Marketing and deep knowledge of social media trends. This full-time role is based in Mega Kuningan, South Jakarta, and requires fluency in English, as well as a passion for the beauty industry.

Qualifications

• At least 2 years of experience in Brand Marketing or related roles.
• Strong knowledge of TikTok and Instagram trends.
• Fluent in English, both written and spoken.

Responsibilities

• Identify and evaluate U.S.-based influencers for brand alignment.
• Design and implement U.S. influencer marketing strategies.
• Collaborate with U.S. influencers to create content.
• Lead execution of influencer campaigns in the U.S.
• Track and analyze performance metrics for campaign effectiveness.

Skills

Brand Marketing

KOL Management

Influencer Marketing

Social Media Trends Knowledge

Communication Skills

Performance Analysis

Education

Bachelor degree from a reputable US university

Job description

SKINTIFIC, a leading beauty company experiencing exponential growth in Southeast Asia, is dedicated to delivering science-backed products to our customers. We are now expanding our mission to the US market.

As a Marketer, you will lead the development and execution of data-driven marketing strategies to elevate brand visibility, drive consumer engagement, and support business growth—particularly in the US market. You will be responsible for crafting innovative, cross-channel campaigns that resonate with our target audiences. The ideal candidate brings deep knowledge of the US consumer landscape, stays ahead of emerging marketing trends, and thrives in a fast-paced, results-oriented environment.

Key Responsibility

• Influencer Research & Selection (US Market Focus) – Identify and evaluate U.S.-based influencers and content creators who align with our brand values, target audience, and regional marketing objectives.
• Strategic Campaign Planning – Design and implement influencer marketing strategies tailored for the U.S. market, supporting product launches, seasonal promotions, and broader brand awareness goals.
• Content Collaboration – Work closely with U.S. influencers to co-create compelling and authentic content, such as sponsored posts, product reviews, tutorials, and lifestyle integrations.
• Campaign Management – Lead end-to-end execution of influencer campaigns in the U.S., including content briefing, contract management, scheduling, and coordination of deliverables.
• Performance Analysis & Optimization – Track and analyze key performance metrics—such as impressions, engagement rates, link clicks, and conversions—to assess campaign effectiveness and inform future strategy.

Qualifications

• At least 2 year of experience in Brand Marketing, KOL Management, Influencer Marketing, or related roles.
• Strong knowledge of TikTok, Instagram, and affiliate marketing trends, especially in the U.S. market.
• Prior experience in promoting beauty brands on social media is a strong advantage.
• Passionate about the beauty industry; background in beauty or consumer goods is preferred.
• Fluent in English, both written and spoken.
• Bachelor degree from any major, reputable US university will be advantageous
• Willing to work full-time from our office in Mega Kuningan, South Jakarta.