Marketing Manager

Doughzen; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A gourmet doughnut company in Jakarta Utara seeks a Marketing Specialist to develop and execute innovative marketing plans. Responsibilities include campaign planning for new flavors, managing social media, and analyzing marketing performance. The ideal candidate should possess over 3 years of experience in digital marketing, strong knowledge of Instagram and TikTok, and excellent project management skills. Join a passionate team focused on creativity and customer engagement.

Qualifications

• 3+ years relevant experience in social media / digital / brand marketing.
• Strong knowledge of Instagram & TikTok trends.
• Solid campaign planning and project management skills.

Responsibilities

• Develop and execute monthly marketing plans for Doughzen.
• Plan campaigns for new flavors, seasonal menus, and events.
• Build and maintain Doughzen’s social media presence.
• Create and approve content for visuals and videos.
• Manage KOL/influencer partnerships.
• Analyze marketing performance and optimize.
• Ensure consistent brand identity.
• Work with Founder on brand positioning.

Skills

Social media marketing

Campaign planning

Project management

Content creation

Data analysis

Communication

Teamwork

Job description

Doughzen creates handcrafted doughnuts that blend nostalgia with contemporary flavors, offering a delightful treat that surprises and delights taste buds. Focused on continuous innovation, we aim to introduce new and exciting flavors while preserving our timeless, classic charm. The company is dedicated to delivering high-quality products and memorable customer experiences. Join us to be part of a passionate team that thrives on creativity and innovation.

Job Description

Develop and execute monthly marketing plans for Doughzen

• Plan campaigns for new flavors, seasonal menus, and events
• Build and maintain Doughzen’s social media presence (Instagram & TikTok)
• Create and approve content for visuals and videos
• Manage KOL/influencer partnerships to drive awareness and conversions
• Plan for events and promotional opportunities
• Support store launches and pop-up activations
• Analyze marketing performance (reach, engagement, conversion) and optimize
• Ensure consistent brand identity across digital and offline materials
• Work with Founder to execute brand positioning and long-term growth strategy
• Maintain all sales platforms such as GoFood and Grabfood

Requirements

• 3+ years relevant experience in social media / digital / brand marketing
• Strong knowledge of Instagram & TikTok trends
• Solid campaign planning and project management
• Able to write creative briefs and direct designers/creators
• Data-driven and comfortable monitoring insights & ROI
• Hands‑on mentality (not only strategy but execution)
• Strong communication and teamwork skills