Marketing Manager

Kurnia Ciptamoda Gemilang; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion retail company in Jakarta is seeking a Marketing Manager to handle Marketing Communications, Brand Activation, and Marketplace activities. The ideal candidate has extensive experience in fashion marketing, brand management, and data analysis. You will lead a team and coordinate campaigns across major e-commerce platforms like Shopee and Lazada. The role requires strong communication skills and the ability to work with cross-functional stakeholders. Competitive salary and growth opportunities are available.

Qualifications

• Relevant experience in Fashion marketing or Brand.
• Experience in brand management and performance marketing.
• Comfortable working with data and analyzing numbers.
• Experience leading a team.

Responsibilities

• Develop and maintain Brand Positioning.
• Manage relationships with KOL, partners, media, and malls.
• Lead a team of Marketing executives and interns.
• Optimize performance on e-commerce platforms.

Skills

Fashion marketing experience

Brand management

Data analysis

Team leadership

Communication skills

Job description

If you’re passionate about marketing, have sharp business acumen, and are excited by the fashion industry, you might be the one we’re looking for.

This role is responsible for overseeing all Marketing Communications, Brand Activation, and Marketplace activities (Shopee, Lazada, Zalora, TikTok Shop), including team management and cross‑functional stakeholder collaboration.

Responsibilities

• Develop and maintain Brand Positioning
• Plan and execute brand campaign, activation, and collaborations
• Manage relationships with KOL, partner, community, media, and mall
• Define campaign objectives, KPI and timelines
• Manage and execute performance in Shopee, Lazada, Zalora, and TikTok Shop
• Execute marketplace campaign, promo, and visibility tools
• Analyse performance (sales, GMV, traffic, conversion) to keep optimizing
• Analyse impact of marketing activities towards sales and ensuring marketing activities support brands' commercial goals
• Analyze weekly and monthly reports, sharing insights and recommendations
• Actively coordinate with internal and external stakeholders
• Lead a team of 4 Marketing executives and 3 interns

Qualifications

• Relevant experience in Fashion marketing/ Brand
• Experience in brand management and performance marketing
• Comfortable working with data and analyzing numbers
• Experience leading a team
• Communicative, structured, and able to work with deadlines
• Experience in the fashion industry/retail industry is a plus

Retail & Consumer Products 101-1,000 employees

PT KCG is a focused premium retail enterprise that is committed to customer service excellence & people development. Having experience more than a decade in retail business indonesia, PT KCG is currently managing more than 80 flagship stores across indonesia.

ABOUT CHARLES & KEITH

Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self‑assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves.

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