Marketing Lead

Populix; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A consumer insights platform in Indonesia is seeking a Marketing Supervisor specializing in Branding. The role involves executing branding strategies, coordinating campaigns, and ensuring brand consistency across all marketing efforts. The ideal candidate should have 3–5 years of experience in marketing, ideally within a SaaS company, with strong project management and communication skills. This is an excellent opportunity for someone looking to enhance their career in a dynamic environment.

Qualifications

• 3–5 years of experience in marketing from a SaaS company.
• Experience in executing branding campaigns online and offline.
• Leadership experience in supervising projects or small teams.

Responsibilities

• Execute branding activities based on brand strategies.
• Support brand positioning through market analysis.
• Ensure brand consistency across all channels.
• Coordinate brand campaigns for awareness and loyalty.
• Work closely with creative teams for brand messaging.
• Monitor campaign progress and performance reporting.
• Supervise marketing staff and vendor activities.
• Support digital marketing initiatives including SEO/SEM.
• Track campaign expenses and report variances.

Skills

Branding fundamentals

Strong coordination

Project management

Digital marketing tools

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Marketing, Branding, Business Administration

Job description

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on the fact that Indonesian consumers are super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

What will you do?

As a Marketing Supervisor specializing in Branding, you will support the execution of brand strategies and marketing initiatives to strengthen brand presence and support business objectives. You will be responsible for coordinating branding activities, supervising campaign execution, and ensuring brand consistency across marketing channels.

Key Responsibilities

• Execute online and offline branding activities based on approved brand strategies.
• Support brand positioning efforts through market observation, competitor analysis, and consumer insights.
• Ensure brand consistency across marketing materials, website, social media, events, and promotional assets.
• Coordinate brand campaigns to support brand awareness, engagement, and loyalty initiatives.
• Coordinate the execution of integrated marketing campaigns according to agreed timelines and objectives.
• Work closely with creative teams, vendors, and agencies to implement brand messaging and visual identity.
• Monitor campaign progress and prepare performance reports.
• Supervise daily activities of marketing staff and vendors to ensure timely and quality execution.
• Collaborate with cross-functional teams (product, sales, communications) to support brand-related initiatives.
• Provide operational support and guidance to junior marketing team members.
• Support digital marketing initiatives, including social media, content updates, and basic SEO/SEM activities.
• Monitor digital performance metrics and report insights for campaign optimization.
• Ensure marketing materials comply with brand guidelines.
• Assist in maintaining and updating brand guidelines documentation.
• Review marketing assets to ensure alignment with brand tone and visual standards.
• Assist in monitoring marketing budget usage for branding activities.
• Track campaign expenses and report variances to the Marketing Manager.
• Coordinate with vendors to ensure cost efficiency.

Job Requirements

Education

• Bachelor’s degree in Marketing, Branding, Business Administration, or a related field.

Experience

• Minimum 3–5 years of experience in marketing from a SaaS company.
• Experience in executing branding campaigns (online and offline).
• Prior experience supervising projects or small teams is an advantage.

Skills

• Good understanding of branding fundamentals and marketing execution.
• Strong coordination and project management skills.
• Familiarity with digital marketing platforms and tools.
• Good communication and interpersonal skills.
• Attention to detail and ability to manage multiple tasks.

Knowledge

• Basic understanding of market trends, branding practices, and digital marketing.
• Familiarity with campaign tracking and reporting.

Other

• Able to work in a fast-paced environment.
• Comfortable working with both offline and online marketing activities.
• Willing to follow established strategies and brand guidelines.

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