Manager Product Group

PT Indofood Sukses Makmur Tbk (Divisi Bogasari); Jakarta Utara; On-site; IDR 150.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company in Jakarta Utara is seeking an experienced Marketing Specialist to develop and implement marketing strategies that increase brand awareness. The ideal candidate should have a Bachelor's degree in Marketing, at least 5 years of experience in the FMCG industry, and proficiency in digital marketing. Responsibilities include managing digital channels, conducting market research, and collaborating with sales teams. Competitive compensation package offered.

Qualifications

• Minimum 5 years of experience in the marketing field in FMCG industry.
• Track record in campaign management and brand development.
• Ability to analyze data and use insights to inform decisions.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage digital marketing channels and align content with brand goals.
• Analyze the effectiveness of campaigns and provide improvement recommendations.
• Conduct market research to identify trends and customer needs.
• Plan and execute events and promotions.

Skills

Digital marketing strategies

Social media management

Campaign management

Market research

Leadership

Data analysis

Education

Bachelor's degree in Marketing / Business

Tools

Content management systems

Marketing automation tools

Job description

Overview

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness
• Manage digital marketing channels (social media, website) and ensure content is aligned with brand goals
• Coordinate with design and content teams to create engaging marketing materials
• Analyze the effectiveness of campaigns, providing reports and recommendations for improvements
• Conduct market research to identify trends, competitive insights, and customer needs
• Plan and execute events, promotions, and trade shows to promote products and services
• Work closely with sales teams to align marketing initiatives with business objectives

Qualifications

• Bachelors degree in S1 Marketing / Business or related field with IPK 3,00 of 4,00
• Minimum 5 year experiences in Marketing field in FMCG industry, with a proven track record in campaign management and brand development
• Strong knowledge of digital marketing strategies, social media platforms
• Experienced with content management systems and marketing automation tools
• Exceptional communication, leadership, and Project management skills
• Ability to analyze data and use insights to inform decisions