KOL Specialist [HTC]

Emtek (PT Elang Mahkota Teknologi Tbk); Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading technology and media company based in Jakarta is looking for a Brand Specialist to manage community and KOL campaigns. The ideal candidate has a bachelor's degree in marketing or related field, with 1-3 years of experience. Responsibilities include executing campaigns, maintaining relationships with KOLs, and analyzing campaign performance. Strong communication skills and proficiency in tools like Microsoft Excel and Google Workspace are essential. The role requires detail-oriented and analytical individuals ready for a dynamic environment.

Qualifications

• Minimum 1–3 years of experience as a Brand Specialist or similar role.
• Strong understanding of campaign metrics and social media landscapes.
• Proven ability to manage multiple campaigns simultaneously.

Responsibilities

• Execute community and KOL campaigns according to project timelines.
• Maintain relationships with KOLs to ensure campaign success.
• Analyze campaign data for insights to enhance community engagement.

Skills

Social media trends understanding

Excellent communication

Detail-oriented

Analytical mindset

Proficient in Microsoft Excel

Proficient in Google Workspace

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Excel

Google Workspace

Job description

Requirements

• Candidate must possess at least bachelor’s degree in marketing, communications, or a related field
• Minimum 1 – 3 years of proven working experience in Brand Specialist, KOL Specialist, Digital Marketing, or a similar role, working experience from agencies is preferred
• Strong understanding of social media trends & landscapes as well as campaign metrics
• Excellent communication and interpersonal skills.
• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign data and extract actionable insights
• Proactive, adaptable, and able to work effectively in a dynamic, fast-paced environment.
• Proficient in Microsoft Excel and Google Workspace (Docs, Sheets, Slides, Drive).

Responsibilities

• Execute community & KOL campaigns in alignment with project timelines and objectives
• Monitor and manage relationships with the community and KOLs to ensure timely delivery of campaign requirements and achieve optimal results.
• Maintain existing KOL relationships and actively invite new KOLs to join Home Tester Club.
• Analyze campaign data and current trends and manage community relationships to provide insights for enhancing engagement within HTC’s community.
• Collaborate with internal teams to execute strategic plans aimed at maintaining community retention and strengthening brand presence.