KOL Specialist

Gmeelan; Indonesia; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading skincare company in Indonesia is seeking an Influencer Marketing Specialist to manage KOL communications and enhance brand presence. The role requires strong English skills and experience in the skincare industry. Ideal candidates have a Bachelor's degree and a proactive attitude, contributing to a vibrant work culture with opportunities for growth.

Benefits

Fantastic work culture

Attractive Salary & Benefits

Strong opportunities to progress your career

Qualifications

• Fluent in spoken English with strong listening, speaking, reading, and writing skills.
• Experience in KOL/influencer marketing for cosmetics or skincare products in Indonesia preferred.
• Ability to conduct analysis and reporting to meet business results.

Responsibilities

• Manage communication with KOLs on social media.
• Oversee quality control of KOL content materials.
• Research Indonesian influencers and trends in beauty content.
• Maintain relationships with influencers to enhance cooperation.
• Conduct ongoing analysis and reporting.

Skills

Excellent command of English

Strong aesthetic sense

Strong communication skills

Proactive attitude

Education

Bachelor’s degree or higher

Job description

Overview

At GMEELAN, we are passionate about helping people achieve brighter, healthier skin through the perfect balance of nature and science. Founded in China and now growing rapidly across Southeast Asia, we specialize in skincare solutions that target dullness and uneven texture using high-quality plant-based ingredients and advanced formulations.

Our best-known products—like the Orange Exfoliating Whitening Gel—are designed to gently exfoliate and rejuvenate the skin, giving our customers a natural, radiant glow. With strong support across platforms like TikTok and Shopee, and product registration with Indonesia’s BPOM, we’re proud to be a trusted brand for skincare lovers throughout the region.

We’re here to make effective, affordable skincare accessible to everyone—and we’re just getting started.

Our culture is driven by innovation, collaboration, and a passion for beauty. We move fast, think globally, and support each other to grow. We value creativity, ownership, and a startup mindset—where every idea matters and impact is celebrated.

The Role

You will be responsible for :

• Manage communication and collaboration with KOLs (Key Opinion Leaders) on Instagram and/or TikTok, including coordination of cooperation details.
• Oversee the quality control of KOL content materials, and perform analysis and optimization as needed.
• Research and analyze Indonesian influencers and high-quality content in the beauty category to identify trends and develop scripts or materials for influencer marketing.
• Maintain strong relationships with influencers to enhance cooperation and drive sales performance.
• Conduct ongoing analysis and reporting to ensure business results and ROI are met.

Ideal Profile

Job Requirements:

• Excellent command of English, with strong listening, speaking, reading, and writing skills; fluent in spoken English.
• Strong aesthetic sense and high sensitivity to beauty-related content.
• Bachelor’s degree or higher; 1–3 years of experience in KOL/influencer marketing for cosmetics or skincare products in Indonesia is preferred.
• Strong communication skills, a collaborative team player, and a proactive, self-driven attitude.

What’s on Offer?

• Fantastic work culture
• Attractive Salary & Benefits
• Strong opportunities to progress your career