DANA is seeking a Head of Communications to lead a high-performing communications function responsible for shaping and protecting the company’s reputation while driving brand trust and engagement. This role will lead a team across Corporate Communications, Social Communications, Partnership Communications & Community Engagement, and Internal Communications, ensuring consistent messaging, strong stakeholder relationships, and impactful storytelling aligned with business priorities.
This role is both strategic and hands‑on, requiring strong leadership, excellent judgement, and the ability to manage fast‑paced, high‑visibility communications across internal and external channels.
What you will do:
- Communications Strategy & Leadership
- Develop and execute DANA’s integrated communications strategy across corporate, social, internal, and partnership communications to enhance brand’s trust and reputation.
- Define team structure, goals, KPIs, and operating cadence to ensure high‑quality execution and measurable impact.
- Oversee all communication activities, including corporate communications, social communications, community building, internal communications, and strategic partnership functions.
- Act as senior communications advisor to leadership and cross‑functional stakeholders.
- Corporate Communications & Reputation Management
- Lead corporate narrative development, positioning DANA as a trusted and innovative fintech leader.
- Ensure consistent messaging and corporate branding across all communication channels.
- Oversee media relations strategy, including press engagement, spokesperson preparation, and press materials (press releases, Q&As, media kits).
- Manage reputation monitoring, issue management, and crisis communications planning and execution.
- Build and maintain relationships with media outlets, key opinion leaders, shareholders, stakeholders, and partners
- Social Communications & Digital Presence
- Set strategy for DANA’s social media communications (corporate channel) — ensuring tone, consistency, and community engagement.
- Oversee content planning and real‑time social listening and response, including escalations and sensitive topics.
- Partner with Marketing/Brand teams to align select messaging for corporate channel distribution and rollouts.
- Handle conventional and social media crisis and issue management, including developing and implementing communication plans.
- Partner with Customer Service teams to strategize, align, and execute high profile users complains/issues to minimize PR issues.
- Partnership & Community Communications
- Lead communications support for strategic partnerships (BicaraDANA and corporate partnerships)
- Lead announcement strategy (story angles, press, social, exec messaging), ensuring partner alignment and brand integrity.
- Lead strategic corporate flagship events to enhance DANA’s brand equity (e.g Sisberdaya, DANA Cup and DANA AI@Work) in the industry.
- Lead Community Building initiatives with ecosystem partners such as users, techies and merchant communities.
- Internal Communications
- Build and execute internal comms strategy to strengthen employee engagement and alignment with company mission, business priorities and company culture.
- Deliver consistent leadership communications (Town Halls, Monday Demo, internal announcements, crisis internal comms).
- Support HR and leadership teams in building culture narratives and change communication efforts.
Stakeholder & Cross-functional Collaboration
- Work closely with Government Relations, CEO Office, Legal, Compliance, Risk, , HR, Marketing, Product, and Business teams.
- Ensure communications are compliant, accurate, and aligned with regulatory expectations.
- Team & Agency Management
- Lead, mentor, and build a high-performance data driven team; manage external agencies (PR, social, creative, monitoring).
- Establish standards for messaging, crisis workflows, editorial quality, and speed-to-market.
- Stay updated with industry trends and best practices to continuously improve communication efforts.
- Measurement & Reporting
- Own reporting for media impact, share of voice, sentiment, social metrics, internal comms engagement, and partnership comms outcomes.
- Monitor and analyze communication metrics to measure the effectiveness of communication strategies.
What you will need:
- Bachelor's degree in Communications, Public Relations, or related field.
- Master’s Degree in Marketing or Communications is a plus.
- 10-15 years of experience in corporate communications or public relations, preferably in the FinTech or technology industry.
- Proven track record of developing and executing successful communication strategies.
- Strong leadership and management skills.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Ability to work well under pressure and manage multiple projects simultaneously.
- Highly experience in conventional media and social media crisis and issue management.
- Knowledge of digital marketing and social media platforms.
- Strong networking and relationship-building skills.