Head of Brand - Retail

PERSOL APAC; Indonesia; On-site; IDR 833.472.000 - 1.166.862.000; Full time

Job summary

A leading marketing firm in Indonesia is looking for an experienced brand manager to develop and execute brand strategies targeting Gen Z. This role involves creative collaboration, digital campaigns, and cross-functional leadership. The ideal candidate has at least 7 years in brand management and a strong understanding of youth culture and digital media. You will work closely with influencers and design teams to enhance brand positioning and market presence.

Qualifications

• Minimum 7 years of experience in brand management, fashion, lifestyle, or consumer goods.
• Proven track record in building brands focused on young audiences (Gen Z / under 25).
• Deep understanding of digital culture, social media, and the influencer ecosystem.
• Strong leadership and communication skills, with the ability to inspire teams.

Responsibilities

• Develop and execute brand vision for Gen Z.
• Lead digital campaigns and partnerships with influencers.
• Monitor KPIs such as brand awareness and market share.

Skills

Brand management

Digital culture knowledge

Leadership skills

Excellent communication

Creativity

Job description

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute the brand vision to stay relevant to Gen Z and young audiences.
• Lead the brand’s repositioning into a trendy lifestyle brand.

Product & Creative Collaboration

• Work closely with the design team to launch trend-led collections, collaborations, and limited-edition products.
• Ensure product innovation aligns with youth culture and fashion trends.

Marketing & Engagement

• Lead digital campaigns, social media initiatives, and experiential marketing activities.
• Build partnerships with influencers, creators, and relevant communities.
• Develop storytelling that resonates strongly with young audiences.

Cross-Functional Leadership

• Align marketing, design, and e-commerce teams under a unified brand vision.
• Monitor KPIs such as brand awareness, engagement, and market share among youth segments.

Qualifications

• Minimum 7 years of experience in brand management, fashion, lifestyle, or consumer goods.
• Proven track record in building brands focused on young audiences (Gen Z / under 25).
• Deep understanding of digital culture, social media, and the influencer ecosystem.
• Creative and visionary, with the ability to translate trends into brand and product strategies.
• Strong leadership, excellent communication skills, and the ability to inspire cross-functional teams.
• Passionate about fashion, culture, and innovation.
• Curious, always eager to learn.
• Able to collaborate effectively with teams and individuals.
• Based in Surabaya