General Manager Marketing - Food Retail / F&B Outlet Business

People Search International; Jawa Tengah; On-site; IDR 1.353.866.000 - 2.030.801.000; Full time

Job summary

A leading recruitment firm is seeking a GM Marketing to spearhead marketing and brand strategy across Indonesia. The role demands a seasoned marketer with over 10 years of experience, particularly in food retail or FMCG sectors. The ideal candidate will execute innovative strategies to enhance brand strength and drive market growth while building a high-performing team. This position promises significant career advancement opportunities within a rapidly expanding organization.

Benefits

Opportunity for regional and international growth

High visibility at senior management level

Key leadership role in a growing brand

Qualifications

• Minimum 10 years’ experience in Brand Management or Marketing leadership.
• Background from food retail or FMCG with F&B portfolio.
• Proven track record in brand building and business growth.
• Experience in fast-growing, multi-outlet environments preferred.
• Exposure to international expansion is an advantage.

Responsibilities

• Develop and execute end-to-end marketing and brand strategy.
• Strengthen brand positioning and awareness across offline and digital channels.
• Drive market share growth and support new outlet launches.
• Lead integrated ATL, BTL, and digital marketing initiatives.
• Use data, insights, and performance metrics to improve marketing effectiveness.
• Build and lead a high-performing marketing team.

Skills

Brand Management

Digital Marketing

Data-driven Strategy

Leadership

Market Analysis

Job description

Role Summary

The GM Marketing will lead the company’s overall marketing and brand strategy, driving brand strength, outlet traffic, and market share growth across Indonesia and selected international markets. This role is critical in supporting the company’s rapid outlet expansion and transformation toward more advanced, data-driven marketing practices.

Key Responsibilities

• Develop and execute end-to-end marketing and brand strategy.
• Strengthen brand positioning and awareness across offline and digital channels.
• Drive market share growth and support new outlet launches.
• Lead integrated ATL, BTL, and digital marketing initiatives.
• Use data, insights, and performance metrics to improve marketing effectiveness.
• Build and lead a high-performing marketing team.

Requirements

• Minimum 10 years’ experience in Brand Management / Marketing leadership.
• Background from food retail / restaurant brands, or FMCG with F&B portfolio.
• Proven track record in brand building and business growth.
• Experience in fast-growing, multi-outlet environments preferred.
• Exposure to international expansion is an advantage.

Reasons to Apply

• Key leadership role in a rapidly growing national brand.
• Opportunity to shape modern, advanced marketing strategy.
• Strong platform for regional and international career growth.
• High visibility and impact at the senior management level.