Digital Marketing Manager

Pullman Hotels & Resorts; Pontianak; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A luxury hotel chain in Pontianak seeks a Digital Marketing Manager responsible for driving online visibility and revenue growth. Ideal candidates will have 4-6 years of experience in digital marketing, preferably in the hospitality sector. Key tasks include developing digital strategies, managing website content, and overseeing campaigns across various platforms. Excellent communication and analytical skills are required, along with a strong knowledge of digital marketing practices and tools.

Qualifications

• 4-6 years of experience in digital marketing, preferably in hospitality.
• Strong knowledge of digital marketing channels.
• Experience with analytics tools and website CMS platforms.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage website content for accuracy and conversion.
• Oversee digital campaigns across paid media and social media.

Skills

Digital marketing strategy

SEO/SEM

Social media management

Content creation

Analytical skills

Tools

Google Analytics

Content Management Systems

Job description

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations.

Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Pullman Ciawi Vimala Hills Resort Spa & Convention is a premium 5-star retreat sprawled across 14 hectares. The hotel is designed to immerse guests in breathtaking natural vistas and unrivaled tranquility. Pullman Ciawi Vimala Hills Resort Spa & Convention achieved the prestigious accolade of 'Hotel of the Year' at the Accor Asia Leadership Conference. As one of The Best Resort in Asia, the hotel offers 208 opulent rooms and 19 villas, 4 restaurants and bar, meeting rooms and convention centers, spa, entertainment and activities area.

Job Description

The Digital Marketing Manager is responsible for developing, implementing, and managing the hotel’s digital marketing strategies to strengthen brand presence, increase online visibility, and drive revenue growth. This role oversees all digital channels, ensures consistent brand messaging, and works closely with Sales, Revenue, and Marketing teams to maximize performance across owned, paid, and third-party platforms.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with the hotel’s business objectives.
• Manage and optimize the hotel’s website content to ensure accuracy, brand consistency, and conversion performance.
• Oversee digital campaigns across paid media, social media, search engines, and display advertising.
• Manage and monitor online travel platforms, brand.com, and third-party digital channels in coordination with Revenue Management.
• Analyze digital performance metrics, including traffic, conversion, ROI, and campaign effectiveness.
• Coordinate content creation for social media, email marketing, and digital promotions in line with brand guidelines.
• Manage online reputation, including guest reviews, ratings, and responses across key platforms.
• Collaborate with agencies, designers, and content creators to ensure timely and high-quality digital execution.
• Stay up to date with digital trends, tools, and best practices within the hospitality industry.
• Ensure compliance with brand standards, data privacy regulations, and digital governance policies.
• Prepare regular performance reports and recommendations for management review.

Qualifications

• Minimum 4–6 years of experience in digital marketing, preferably within the hospitality or luxury service industry.
• Strong knowledge of digital marketing channels, including SEO/SEM, social media, email marketing, and paid media.
• Experience with website CMS platforms, analytics tools (Google Analytics or similar), and digital dashboards.
• Strong understanding of online consumer behavior and digital performance optimization.
• Excellent communication, copywriting, and project management skills.
• Good command of English (spoken and written).
• Analytical, creative, and detail-oriented mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• High level of professionalism and strong brand sensitivity.