Digital Marketing Manager

Desty; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm in Jakarta Selatan is seeking an experienced Digital Marketer to develop and execute marketing strategies aimed at business growth. The role requires a minimum of 4 years of proven experience in digital marketing, strong analytical skills, and proficiency with tools like Google Ads and Facebook Ads Manager. Adaptability in a fast-paced startup environment and the ability to collaborate with partners is essential. Competitive compensation and growth opportunities are offered.

Qualifications

• Minimum 4 years of experience as a Digital Marketer with a proven track record.
• Strong analytical skills and ability to adapt in a fast-paced startup environment.
• Experience with A/B testing and optimizing Google Adwords and Facebook Ads campaigns.

Responsibilities

• Plan and execute digital marketing strategies for business growth.
• Define and manage marketing acquisition efforts across multiple channels.
• Create performance reports and budget proposals focusing on cost efficiency.

Skills

Analytical skills

Data-driven thinking

Communication skills

Adaptability

A/B testing

Google Ads management

Facebook Ads proficiency

Education

Bachelor's degree in Marketing, IT, Computer Science, Information Systems, or Mathematics

Tools

Google Ads

Facebook Ads Manager

SEMrush

Google Analytics

Google Data Studio

Metabase

Job description

• Plan, develop, execute digital marketing strategy for the company and optimise spend on acquisition funnel.
• Identify insights, needs, opportunities, and challenges of the business and recommends digital marketing actionable plan to achieve business growth goals.
• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion funnel using multiple channels such as Google Ads (Display, Video, Search), Social Media Ads (Facebook, Tiktok), and Partnership (Affiliates, Network, Retargeting, etc.)
• Create clear performance report and projection across metrics, including bottom-up budget proposals which focus on getting the most efficient and effective cost metrics.
• Lead experience testing and optimization throughout the paid funnel with a spirit of Growth Mindset & Make it Happen to Make it Better.
• Collaborate with agencies and other vendor partners if needed.

Qualifications

• Min. bachelor degree in Marketing, IT, Computer Science, Information Systems, or Mathematics.
• Min. 4 years of experience as Digital Marketer with proven track record.
• Strong analytical, data-driven thinking and communication skills.
• Able to adapt in a fast-paced startup environment.
• Experience with A/B testing and multivariant experiments.
• Experience in setting up and optimizing Google Adwords and Facebook Ads campaigns.
• Proficient with Facebook Ads Manager, Google AdWords, SEMrush, and data visualization such as Google Analytics, Google Data Studio, Metabase.
• Up-to-date with the latest trends and best practices in online marketing and measurement