Digital Marketing Manager

Shangri-La Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 656.491.000 - 984.737.000; Full time

Job summary

A luxury hotel chain in Jakarta is seeking a Digital Marketing Specialist. The role involves planning and executing digital marketing campaigns across various platforms while maintaining the hotel's prestigious image. A background in digital advertising and strong English communication skills are essential. This position offers a dynamic work environment in the hospitality industry.

Qualifications

• Fluent in English for oral and written communication.
• Experience in digital marketing and advertising is beneficial.
• Understanding of website analytics and social media best practices.

Responsibilities

• Assist in planning and execution of digital marketing strategies.
• Promote and maintain communication to uphold the hotel's image.
• Measure and report on digital marketing campaigns.

Skills

Fluent in English (oral and written)

Background in digital advertising

Proven working experience in digital marketing

In-depth knowledge of social media platforms

Solid understanding of HTML, CSS, and JavaScript

Outstanding communication and interpersonal skills

Experience with SEO/SEM

Knowledge of website analytics tools

Job description

Overview

SHANGRI-LA HOTEL, JAKARTA

Responsibilities

• Assist in planning, maintaining, developing, co-ordinates, execution, and monitor all digital channels including web, SEO/SEM, EDM, online review and marketing, social media and display advertising. Measuring and reporting on the performance of all digital marketing campaigns.
• Under the general guidance and supervision of the Director of Communications and within the limits of established hotel policies and procedures, promotes and maintains good communications in order to build and maintain profits and the prestigious image of the hotel.

Requirements

• Fluent in English (oral and written).
• Background in digital advertising would be an advantage.
• Proven working experience in digital marketing.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).