Digital Marketing Manager

PT Accor Advantageplus; Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A renowned hotel company in Bogor is seeking a Digital Marketing Manager to enhance brand presence and drive revenue growth through comprehensive digital strategies. This role involves managing digital campaigns, optimizing website content, and analyzing performance metrics. The ideal candidate will have 4–6 years of experience in digital marketing within the hospitality sector, strong knowledge of various digital channels, and excellent communication skills. Join us to influence our journey in responsible hospitality.

Qualifications

• 4–6 years of experience in digital marketing, preferably in hospitality.
• Strong knowledge of digital marketing channels and performance optimization.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage the hotel’s website content and optimize performance.
• Analyze digital performance metrics and prepare regular reports.

Skills

Digital marketing channels

SEO/SEM

Social media

Email marketing

Paid media

Copywriting

Project management

Analytical skills

Tools

Google Analytics

Website CMS

Job description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Pullman Ciawi Vimala Hills Resort Spa & Convention is a premium 5‑star retreat sprawled across 14 hectares. The hotel is designed to immerse guests in breathtaking natural vistas and unrivaled tranquility. Pullman Ciawi Vimala Hills Resort Spa & Convention achieved the prestigious accolade of "Hotel of the Year" at the Accor Asia Leadership Conference. As one of The Best Resort in Asia, the hotel offers 208 opulent rooms and 19 villas, 4 restaurants and bar, meeting rooms and convention centers, spa, entertainment and activities area.

Digital Marketing Manager – Job Description

The Digital Marketing Manager is responsible for developing, implementing, and managing the hotel’s digital marketing strategies to strengthen brand presence, increase online visibility, and drive revenue growth. This role oversees all digital channels, ensures consistent brand messaging, and works closely with Sales, Revenue, and Marketing teams to maximize performance across owned, paid, and third‑party platforms.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with the hotel’s business objectives.
• Manage and optimize the hotel’s website content to ensure accuracy, brand consistency, and conversion performance.
• Oversee digital campaigns across paid media, social media, search engines, and display advertising.
• Manage and monitor online travel platforms, brand.com, and third‑party digital channels in coordination with Revenue Management.
• Analyze digital performance metrics, including traffic, conversion rates, ROI, and campaign effectiveness.
• Coordinate content creation for social media, email marketing, and digital promotions in line with brand guidelines.
• Manage online reputation, including guest reviews, ratings, and responses across key platforms.
• Collaborate with agencies, designers, and content creators to ensure timely and high‑quality digital execution.
• Stay up to date with digital trends, tools, and best practices within the hospitality industry.
• Ensure compliance with brand standards, data privacy regulations, and digital governance policies.
• Prepare regular performance reports and recommendations for management review.

Qualifications

• Minimum 4–6 years of experience in digital marketing, preferably within the hospitality or luxury service industry.
• Strong knowledge of digital marketing channels, including SEO/SEM, social media, email marketing, and paid media.
• Experience with website CMS platforms, analytics tools (Google Analytics or similar), and digital dashboards.
• Strong understanding of online consumer behavior and digital performance optimization.
• Excellent communication, copywriting, and project management skills.
• Good command of English (spoken and written).
• Analytical, creative, and detail‑oriented mindset.
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• High level of professionalism and strong brand sensitivity.

We are proudly part of Accor hotels, a globally renowned company with strong values and culture. We are the largest hotel company in Asia Pacific, people know and love our brand, and we are positive you will too!

Accor Plus is Asia Pacific's most expansive travel, dining, and lifestyle program. Accor Plus is accepted at over 800 Accor hotels across 18 countries in Asia Pacific. With more than 1,200 employees, 45 offices, and over 400,000 members across the Asia Pacific. Accor Plus offices are located across Australia, New Zealand, Fiji, Singapore, Malaysia, Indonesia, Philippines, India, Thailand, Vietnam and China.

All Applicants must be legally entitled to live and work in Indonesia.